New Vision Packing by Ye Wang and Wei Chen

Home > Winners > #103664


DESIGN DETAILS
DESIGN NAME:
New Vision

PRIMARY FUNCTION:
Packing

INSPIRATION:
The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember. The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.

OPERATION / FLOW / INTERACTION:
Direct display, no more operation instructions required.

PROJECT DURATION AND LOCATION:
The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. Use computer design software for graphic design. 2. Produced by laser printing process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle height: 220mm Bottle diameter 64 mm

TAGS:
Juice, packaging design

RESEARCH ABSTRACT:
Combining computer technology with special printing materials, the design is embodied by technology. Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.

CHALLENGE:
The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process. It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.

ADDED DATE:
2020-03-13 04:23:22

TEAM MEMBERS (3) :
Team Leader: Ye Wang, Chao Yang, Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang and Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd

IMAGE CREDITS:
Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd

Visit the following page to learn more: http://c-idea.com/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Nanpai Farm

PROFILE:
Nanpai farm is a middle and high-end fruit and vegetable juice and beverage company in China. The company has established and strictly improved the effective food safety and quality assurance system. The company has advanced testing equipment and strict quality control system. Its consumer group is between 16 and 50 years old. In the production process, the international advanced HPP instant sterilization technology is adopted to ensure the safety of juice. The company has a number of industry advanced fruit processing, beverage filling and other production lines. The technologies of cold crushing of fruit produced by raw pulp, filtration of concentrated juice production, ultra-high temperature instantaneous sterilization of beverage filling and aseptic cold filling are in the leading position in the industry. Through ISO9001 and other quality, safety, environmental management system certification, pure juice and medium concentration juice drinks market share market share leading. This series of juice USES fresh fruit such as sweet orange, mango, passion fruit and so on. The whole process is carried out in the cold chain environment, without adding water, essence, color, preservative and edible acid, the product maintains the original fruit nutrition and pure taste. The company produces all products to health, nutrition as the core, close to the consumer demand, the selection of seasonal fresh fruit. The main products are low sugar, light wind, high quality fruit from fresh producing area, unique flavor, the main product appeal of "healthy carry, 100% fruit juice". In the process of accelerating development, nanpai farm has established joint venture partnership with domestic well-known beverage and food companies, and launched juice brand beverage products to meet the needs of various consumers in the domestic beverage market. A variety of pulp drinks are introduced for daily consumption scenes such as parties and restaurants, with the selection of high-quality raw materials and the juice content reaching over 60%. The fruit juice products contain pulp, fruit oil, and vitamin C, vitamin E, carotene, and other beneficial to the human body of a variety of active substances and trace elements.

NOMINATION DETAILS

New Vision Packing by Ye Wang and Wei Chen is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Ye Wang and Wei Chen when results are announced.
AWARD DETAILS

New Vision Packing by Ye Wang and Wei Chen is Winner in Packaging Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Ye Wang and Wei Chen.

· Click here to register inorder to view the profile and other works by Ye Wang and Wei Chen.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Ye Wang and Wei Chen's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like New Vision Packing? Help us create a global awareness for good packaging design worldwide. Show your support for Ye Wang and Wei Chen, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |