New Vision Packing by Ye Wang and Wei Chen |
Home > Winners > #103664 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: New Vision PRIMARY FUNCTION: Packing INSPIRATION: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember. The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify. OPERATION / FLOW / INTERACTION: Direct display, no more operation instructions required. PROJECT DURATION AND LOCATION: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Use computer design software for graphic design. 2. Produced by laser printing process. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle height: 220mm Bottle diameter 64 mm TAGS: Juice, packaging design RESEARCH ABSTRACT: Combining computer technology with special printing materials, the design is embodied by technology. Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. CHALLENGE: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process. It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. ADDED DATE: 2020-03-13 04:23:22 TEAM MEMBERS (3) : Team Leader: Ye Wang, Chao Yang, Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang and Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd IMAGE CREDITS: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang Image #03 : Designer / Ye Wang, Chao Yang Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd |
||||
| Visit the following page to learn more: http://c-idea.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Nanpai Farm PROFILE: Nanpai farm is a middle and high-end fruit and vegetable juice and beverage company in China. The company has established and strictly improved the effective food safety and quality assurance system. The company has advanced testing equipment and strict quality control system. Its consumer group is between 16 and 50 years old. In the production process, the international advanced HPP instant sterilization technology is adopted to ensure the safety of juice. The company has a number of industry advanced fruit processing, beverage filling and other production lines. The technologies of cold crushing of fruit produced by raw pulp, filtration of concentrated juice production, ultra-high temperature instantaneous sterilization of beverage filling and aseptic cold filling are in the leading position in the industry. Through ISO9001 and other quality, safety, environmental management system certification, pure juice and medium concentration juice drinks market share market share leading. This series of juice USES fresh fruit such as sweet orange, mango, passion fruit and so on. The whole process is carried out in the cold chain environment, without adding water, essence, color, preservative and edible acid, the product maintains the original fruit nutrition and pure taste. The company produces all products to health, nutrition as the core, close to the consumer demand, the selection of seasonal fresh fruit. The main products are low sugar, light wind, high quality fruit from fresh producing area, unique flavor, the main product appeal of "healthy carry, 100% fruit juice". In the process of accelerating development, nanpai farm has established joint venture partnership with domestic well-known beverage and food companies, and launched juice brand beverage products to meet the needs of various consumers in the domestic beverage market. A variety of pulp drinks are introduced for daily consumption scenes such as parties and restaurants, with the selection of high-quality raw materials and the juice content reaching over 60%. The fruit juice products contain pulp, fruit oil, and vitamin C, vitamin E, carotene, and other beneficial to the human body of a variety of active substances and trace elements. |
| AWARD DETAILS | |
 |
New Vision Packing by Ye Wang and Wei Chen is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Ye Wang and Wei Chen. · Click here to register inorder to view the profile and other works by Ye Wang and Wei Chen. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Ye Wang and Wei Chen's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
