The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.

JANSWORD DESIGN is a design company expert in brand, package and product design in new style, especially focusing on food/alcohol, culture/art, fashion related cases. As the founder Jansword Zhu was graduated from Musashino Art University(Tokyo), it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Canon, Mobike etc. JANSWORD DESIGN has won many international design award including IF award(2), red dot award, A design award(Platium) ,Golden Pin, Marking award(2), indigo award(14), Graphis Award(Sliver for 2), Muse award, H.A.C Artist award. The design works has been embodied in “Food Design(images publishing)”, “Collage(Sendpoints)”,GQ and many design catalogue.