Utobeera Fruitbeer Fruitbeer by Jansword Zhu

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DESIGN DETAILS
DESIGN NAME:
Utobeera Fruitbeer

PRIMARY FUNCTION:
Fruitbeer

INSPIRATION:
The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.

OPERATION / FLOW / INTERACTION:
The key frame proceeding illustrations.

PROJECT DURATION AND LOCATION:
The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pantone color used, foiled press

SPECIFICATIONS / TECHNICAL PROPERTIES:
50mm*50mm*210mm

TAGS:
Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop

RESEARCH ABSTRACT:
The trend research of Youngers.

CHALLENGE:
Concept of the illustration

ADDED DATE:
2020-02-28 11:33:20

TEAM MEMBERS (6) :
Art Director: Jansword Zhu, Designer: Sola Wang, Ma Deqiang, Illustrator: Jansword Zhu, Consultant: Li Qing, Account Manager: Jinn Liu and Photographer: Chenglong Zhang

IMAGE CREDITS:
Jansword Zhu, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Utobeera and Jansword zhu.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jansword zhu

PROFILE:
JANSWORD DESIGN is a design company expert in brand, package and product design in new style, especially focusing on food/alcohol, culture/art, fashion related cases. As the founder Jansword Zhu was graduated from Musashino Art University(Tokyo), it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Canon, Mobike etc. JANSWORD DESIGN has won many international design award including IF award(2), red dot award, A design award(Platium) ,Golden Pin, Marking award(2), indigo award(14), Graphis Award(Sliver for 2), Muse award, H.A.C Artist award. The design works has been embodied in “Food Design(images publishing)”, “Collage(Sendpoints)”,GQ and many design catalogue.

NOMINATION DETAILS

Utobeera Fruitbeer Fruitbeer by Jansword Zhu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Utobeera Fruitbeer Fruitbeer by Jansword Zhu is Winner in Packaging Design Category, 2019 - 2020.



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