DESIGN NAME: Utobeera
PRIMARY FUNCTION: Fruitbeer
INSPIRATION: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
OPERATION / FLOW / INTERACTION: The key frame proceeding illustrations.
PROJECT DURATION AND LOCATION: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Pantone color used, foiled press
SPECIFICATIONS / TECHNICAL PROPERTIES: 50mm*50mm*210mm
TAGS: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
RESEARCH ABSTRACT: The trend research of Youngers.
CHALLENGE: Concept of the illustration
ADDED DATE: 2020-02-28 11:33:20
TEAM MEMBERS (6) : Art Director: Jansword Zhu, Designer: Sola Wang, Ma Deqiang, Illustrator: Jansword Zhu, Consultant: Li Qing, Account Manager: Jinn Liu and Photographer: Chenglong Zhang
IMAGE CREDITS: Jansword Zhu, 2019.
PATENTS/COPYRIGHTS: Copyrights belong to Utobeera and Jansword zhu.
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