The fermented technology of Hanwu Liquan 1974 is developed from Han Dynasty. The design of Hanwu Liqu 1974 conveys traditional Chinese aesthetics. The using colour blue on the design is inspired by the blue Jade. The colour on the design expresses illusory and dreamy. The design represents an elegant and imperial style with the using gold colour and the dragon pattern of the Han Dynasty.

Gansu Jiuquan Hanwu Liquor Co., Ltd. (formerly Jiuquan Liquor in Jiuquan City, Gansu Province) was established in the 1970s and grew stronger than the 1990s, mainly engaged in the production and sales of Baijiu. The production plant covers an area of nearly 100 acres. The company is a comprehensive enterprise integrating Baijiu production, scientific research and Baijiu sales, with an annual comprehensive production capacity of more than 8,000 tons and annual sales of over 100 million yuan.