Hanwu Liquan 1974 Beverage by Wen Liu and Jiabao Zou

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DESIGN DETAILS
DESIGN NAME:
Hanwu Liquan 1974

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.

OPERATION / FLOW / INTERACTION:
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.

PROJECT DURATION AND LOCATION:
The project started in January 2019 and finished in December 2019 in Shenzhen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.

TAGS:
Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue

RESEARCH ABSTRACT:
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.

CHALLENGE:
In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.

ADDED DATE:
2020-02-28 07:13:37

TEAM MEMBERS (3) :
Designer: Wen Liu, Designer: Jiabao Zou and Designer: Weijie Kang

IMAGE CREDITS:
Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
GANSU JIUQUAN HANWU LIQUOR CO.,LTD.

PROFILE:
Gansu Jiuquan Hanwu Liquor Co., Ltd. (formerly Jiuquan Liquor in Jiuquan City, Gansu Province) was established in the 1970s and grew stronger than the 1990s, mainly engaged in the production and sales of Baijiu. The production plant covers an area of nearly 100 acres. The company is a comprehensive enterprise integrating Baijiu production, scientific research and Baijiu sales, with an annual comprehensive production capacity of more than 8,000 tons and annual sales of over 100 million yuan.

NOMINATION DETAILS

Hanwu Liquan 1974 Beverage by Wen Liu and Jiabao Zou is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hanwu Liquan 1974 Beverage by Wen Liu and Jiabao Zou is Winner in Packaging Design Category, 2019 - 2020.



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