Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign <Gift a message> was conveyed.

TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable.