2030 Messaging Gift Card of CJ by TIST

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DESIGN DETAILS
DESIGN NAME:
2030 Messaging Gift

PRIMARY FUNCTION:
Card of CJ

INSPIRATION:
The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign <Gift a message> was conveyed.

OPERATION / FLOW / INTERACTION:
Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.

PROJECT DURATION AND LOCATION:
May ~ December, 2018, All brand stores of CJ Group in Korea

PRODUCTION / REALIZATION TECHNOLOGY:
Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.

SPECIFICATIONS / TECHNICAL PROPERTIES:
50mm*90mm0.03mm / 10 types

TAGS:
Card, Message

RESEARCH ABSTRACT:
We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.

CHALLENGE:
Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.

ADDED DATE:
2020-02-28 05:09:41

TEAM MEMBERS (1) :
TIST, Client : CJ

IMAGE CREDITS:
TIST, 2019.

CLIENT/STUDIO/BRAND DETAILS
NAME:
TIST

PROFILE:
TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable.

NOMINATION DETAILS

2030 Messaging Gift Card of Cj by Tist is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

2030 Messaging Gift Card of Cj by Tist is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2019 - 2020.



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