K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.

Founded in 1970, New World Development Company Limited ( "the Group", Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group’s core business areas include property development, property investment, roads, aviation and construction. Its operations in Greater China, especially the Greater Bay Area, had a total asset value of approximately HK$503.3 billion as at 30 June 2019. The Group's two listed companies are NWS Holdings Limited and New World Department Store China Limited. New World China Land Limited is wholly owned by the Group. The Group is confident of the development of the country and has been actively seeking development opportunities. As at 30 June 2019, the Group’s existing investments in Mainland China has exceeded US$20 billion, spreading across four municipalities and spanning more than 20 provinces. The Group has a strong commitment to sustainable development and adopts a 3Ps approach to its daily business operations that involves maintaining a balance between making profit (Profit) and fulfilling the company's responsibilities towards the environment (Planet) and the community (People). New World's brand personality is best defined by The Artisanal Movement, a cultural vision, a philosophy for living. In the age of machines, we want to celebrate something more human and kindle the artisan spirit in us. Through Collect, Connect, Collide, The Artisanal Movement becomes an incubator for ideas, and a channel for audiences to experience them.