K11 Musea Shopping Mall by K11 Musea

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DESIGN DETAILS
DESIGN NAME:
K11 Musea

PRIMARY FUNCTION:
Shopping Mall

INSPIRATION:
Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.

OPERATION / FLOW / INTERACTION:
K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.

PROJECT DURATION AND LOCATION:
K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities. The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist. The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total floor area is 1.1m sqft

TAGS:
K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng

RESEARCH ABSTRACT:
Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.

CHALLENGE:
The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.

ADDED DATE:
2020-02-28 02:46:27

TEAM MEMBERS (3) :
MasterMind: Adrian Cheng (Founder of K11 Group and Executive Vice-Chairman of New World Development), and Design Firm: K11 collaborate with AB concept, KPF, Laab & Speirs and Major

IMAGE CREDITS:
Edmon Leong

Visit the following page to learn more: http://www.k11musea.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
New World Development Company Limited

PROFILE:
Founded in 1970, New World Development Company Limited ( "the Group", Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group’s core business areas include property development, property investment, roads, aviation and construction. Its operations in Greater China, especially the Greater Bay Area, had a total asset value of approximately HK$503.3 billion as at 30 June 2019. The Group's two listed companies are NWS Holdings Limited and New World Department Store China Limited. New World China Land Limited is wholly owned by the Group. The Group is confident of the development of the country and has been actively seeking development opportunities. As at 30 June 2019, the Group’s existing investments in Mainland China has exceeded US$20 billion, spreading across four municipalities and spanning more than 20 provinces. The Group has a strong commitment to sustainable development and adopts a 3Ps approach to its daily business operations that involves maintaining a balance between making profit (Profit) and fulfilling the company's responsibilities towards the environment (Planet) and the community (People). New World's brand personality is best defined by The Artisanal Movement, a cultural vision, a philosophy for living. In the age of machines, we want to celebrate something more human and kindle the artisan spirit in us. Through Collect, Connect, Collide, The Artisanal Movement becomes an incubator for ideas, and a channel for audiences to experience them.

NOMINATION DETAILS

K11 Musea Shopping Mall by K11 Musea is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

K11 Musea Shopping Mall by K11 Musea is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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