The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.

Chao Xu graduated from UNSW with master degree of Architecture design. Due to her architecture education background, she specialized in how to analysis all the design projects with comprehensive and rational thinking. As a graphic designer, she always fights for the most acute but sensational design solution to a complex problem, she believe a juicy design is the fruit of a profound interestingness.

they are proud of having their own farm, dedicated to producing organic fruits and vegetables for the public.