As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for. The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers and aging population.

JBBC is a branding consultancy based in Taiwan. We believe every brand owns its unique charm. It is what we doing well to show the beauty and impress the world with integrated branding strategy and design.

JBBC as a branding consultancy agency helped international and local companies build and transform their brands. Not only service of design, but also branding and marketing strategy from concept to execution were included as the integrated service to clients. Effective solution, sustainable impact and positive thinking were the values JBBC dedicated to for every client.