Ugly Monster Package by JBBC Branding Consultancy

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DESIGN DETAILS
DESIGN NAME:
Ugly Monster

PRIMARY FUNCTION:
Package

INSPIRATION:
As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.

OPERATION / FLOW / INTERACTION:
The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.

PROJECT DURATION AND LOCATION:
The project started in June 2019 and finished in December 2019 in Taiwan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
"Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 70mm x Length 195mm x Height 20mm

TAGS:
Guava, Farmers, Popsicle, Food, Ugly Monster

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-02-26 07:03:01

TEAM MEMBERS (2) :
Designer: Huiyu Zhuang and Director: Jiunguo Yu

IMAGE CREDITS:
Jblossom Branding Consultancy Co., Ltd.


PATENTS/COPYRIGHTS:
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.

Visit the following page to learn more: https://www.jbbc.com.tw
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CLIENT/STUDIO/BRAND DETAILS
NAME:
JBBC Branding Consultancy

PROFILE:
JBBC as a branding consultancy agency helped international and local companies build and transform their brands. Not only service of design, but also branding and marketing strategy from concept to execution were included as the integrated service to clients. Effective solution, sustainable impact and positive thinking were the values JBBC dedicated to for every client.

NOMINATION DETAILS

Ugly Monster Package by Jbbc Branding Consultancy is a Nominee in Packaging Design Category.

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AWARD DETAILS

Ugly Monster Package by Jbbc Branding Consultancy is Winner in Packaging Design Category, 2019 - 2020.



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