Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand.

Packaging design that builds brands Depot is an independent packaging design agency, established in 2002. We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle brands because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers. We’re Depot, the packaging thinkers, creators and innovators.