The narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.

Throughout his career, Alex Chin has been established as a visual communications professional specializing in interactive package design and has earned a name as one of the industry leaders within the world of luxury playing card design. Having a passion for the intersection of strategy and design, Alex strives to develop long term solutions for clients through a lens of shareable innovations. By emphasizing communication with a feedback-based design process, Alex works as a strategic partner with companies and clients to reach their goals with the end user in mind. SHUNG SHUNG is a one-man design studio by Alex that showcases the designer's ability across multiple disciplines and markets.

Established in 2011, Seasons Playing Cards is a global lifestyle brand dedicated to the art of card collecting. We believe that playing cards aren't just toys but a legitimate medium for art. Our goal is to help shift market perception of these cards by creating projects uniquely aimed to inspire collectors everywhere.