2019 National Card Collection Day Deck Playing Cards by Alexander Chin

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DESIGN DETAILS
DESIGN NAME:
2019 National Card Collection Day Deck

PRIMARY FUNCTION:
Playing Cards

INSPIRATION:
Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.

OPERATION / FLOW / INTERACTION:
STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.

PROJECT DURATION AND LOCATION:
Designed in Morocco April 2019 Launched in Chicago, USA October 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 68mm x Depth 22mm x Height 90mm

TAGS:
Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive

RESEARCH ABSTRACT:
The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.

CHALLENGE:
The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.

ADDED DATE:
2020-02-26 01:22:55

TEAM MEMBERS (3) :
Creative Director: Alexander Chin, Illustration & Design: Alexander Chin and

IMAGE CREDITS:
Photography: Bryan Aellen

Visit the following page to learn more: http://CardCollectionDay.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Seasons Playing Cards

PROFILE:
Established in 2011, Seasons Playing Cards is a global lifestyle brand dedicated to the art of card collecting. We believe that playing cards aren't just toys but a legitimate medium for art. Our goal is to help shift market perception of these cards by creating projects uniquely aimed to inspire collectors everywhere.

NOMINATION DETAILS

2019 National Card Collection Day Deck Playing Cards by Alexander Chin is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

2019 National Card Collection Day Deck Playing Cards by Alexander Chin is Winner in Packaging Design Category, 2019 - 2020.



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