Guests are transported into a state of the art 4D animation that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience. The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Mark is an internationally recognised Creative Director, recent awards include the World’s Top 17th Designer (A’ Design Awards 2021) and Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021) With over 20 years of experience in research-driven design, combining rationale into the brand story, creating a meaning behind every moment and elevating this with emotive animation that gets your audience feeling ‘something’ and is unforgettable. Mark has delivered 100+ media and interactive experiences and successfully executed multi-million dollar projects for global brands, cultural festivals and governmental organisations across four continents. With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects.
Shanghai Haichang Ocean Park is a world-class flagship park and the pinnacle among all the ocean-themed parks built over the past two decades in China, with its top international standards achieved in thematic features, project quality, park scale, and construction level.