The Mysterious Pearl 3D Theme Park Ride by Mark Boey

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DESIGN DETAILS
DESIGN NAME:
The Mysterious Pearl

PRIMARY FUNCTION:
3D Theme Park Ride

INSPIRATION:
The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world. During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe. Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience. The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!

OPERATION / FLOW / INTERACTION:
Theme park ride experience. Taking moving image to the 4th dimension.

PROJECT DURATION AND LOCATION:
Jan 2019 - Present in Shanghai China

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
All character design and animation are created in Maya, and all effects are created using Houdini. Compositing are created in After effects and Flame.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.

TAGS:
theme park, dark ride, animation, immersive, 4d ride

RESEARCH ABSTRACT:
There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.

CHALLENGE:
The biggest challenge about this job is scale and timeframe. The entire animation had to be created within six months of production. Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.

ADDED DATE:
2020-02-25 14:14:51

TEAM MEMBERS (5) :
Executive Creative Director: Mark Boey, Executive Producer: Soddy Yu, Head of 3D: Wang Tong, Animation Studios: Untitled Studios, Akromat VFX and Music and Sound: Groove Q

IMAGE CREDITS:
Mark Boey, 2019.

Visit the following page to learn more: https://www.untld.studio/project/mermaid/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Haichang Ocean Park

PROFILE:
Shanghai Haichang Ocean Park is a world-class flagship park and the pinnacle among all the ocean-themed parks built over the past two decades in China, with its top international standards achieved in thematic features, project quality, park scale, and construction level.



NOMINATION DETAILS

The Mysterious Pearl 3d Theme Park Ride by Mark Boey is a Nominee in Movie, Video and Animation Design Category.

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AWARD DETAILS

The Mysterious Pearl 3d Theme Park Ride by Mark Boey is Winner in Movie, Video and Animation Design Category, 2019 - 2020.



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