PepsiCo Design and Innovation Ojas Studio Packaging
Ojas Studio Packaging is Silver Design Award winner in 2019 - 2020 Packaging Design Award Category.
Ojas Studio Packaging

Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.

Ojas Studio Packaging
PepsiCo Design and Innovation Ojas Studio
PepsiCo Design and Innovation Packaging
PepsiCo Design and Innovation

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.