Ojas Studio Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ojas Studio PRIMARY FUNCTION: Packaging INSPIRATION: OJAS Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. The team worked to develop a system that felt approachable and modern, while honoring its ancient roots. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design challenge was to draw from ancient Ayurvedic wisdom and create an approachable brand that is accessible for modern times. We created OJAS STUDIO to speak to busy yoga and Ayurveda practitioners the modern yogi looking for something to help them bridge their hectic schedules with their health and wellness goals. OJAS STUDIO is available both in a multi serve bag, and a portable, single serve format that was crucial to best serve our target consumer. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2020-02-24 16:21:12 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design and Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Ojas Studio Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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