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Xinqi Liu Pure Green Visual Identity
Pure Green Visual Identity is Iron Design Award winner in 2019 - 2020 Graphics, Illustration and Visual Communication Design Award Category.
Pure Green Visual Identity

In this case, the designers take the unique green color of fresh pepper hotpot as the brand color. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. They deepen and extend it again, and create a IP image named Mobee. It represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality. While further promoting the brand, the distance between the brand and the consumer is drawn.

Pure Green Visual Identity
Xinqi Liu Pure Green
Xinqi Liu Visual Identity
Xinqi Liu design
Xinqi Liu design
Xinqi Liu

Xinqi Liu, born in 1994, is the master designer of MET Creative Brand. She is committed to creating a beautiful restaurant design. As a new generation of young designers, she pursues fashion design. She has her own unique design style, providing VI design for more than 100 domestic catering brands. She hopes that through her own design, every restaurant brand can have its own recognition. Although she has been engaged in the design industry for about 5 years, she has led her team to complete the VI design of many famous restaurants in China, winning the trust of customers. At the same time, she has made great achievements in many domestic and foreign design competitions.

MET Creative Brand

MET Creative Brand is an emerging company focusing on catering design. At present, it ranks among the top ten new catering design companies in China, serving 100 brands every year. We are vertical to the catering industry, deeply engaged in subdivision design, and create brand value. We provide brand planning, brand vision, space design, restaurant landing and other one-stop services. Whether it is the creation of a new catering brand or the upgrading of the original brand, it is all our service scope. The company is committed to creating a beautiful and profitable restaurant design. With a team of about 100 people, it is a group of young designers with dreams, and has branches in various cities across the country.