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Ruth Chao Pin Something To Savor Brand Identity and Packaging Design
Pin Something To Savor Brand Identity and Packaging Design is Silver Design Award winner in 2019 - 2020 Packaging Design Award Category.
Pin Something To Savor Brand Identity and Packaging Design

Pin is a creative cookies brand, pioneering unique Asian flavors from red dates to chilli shrimps. Pin, in Chinese means "to savor". Interestingly, the character visually looks like three stacked cubes, hence in the logo design, we placed the English characters Pin into the Chinese character to create a logo that reads simultaneously in both languages. In the series of eight unique cookies flavors, the packaging designs further extends the cube concept, while flavorful ingredients are whimsically illustrated to take center stage, bursting in color and vibrancy.

Pin Something To Savor Brand Identity and Packaging Design
Ruth Chao Pin Something To Savor
Ruth Chao Brand Identity and Packaging Design
Ruth Chao design
Ruth Chao design
Ruth Chao

RCS is an award-winning team of passionate and multidisciplinary designers. Complementing rigour with efficiency, the team creates and refreshes brands with a tailored delivery of creative excellence. The common thread underlying their acclaim, which spans ten industries, twelve countries and accumulates more than thirty awards in the past three years, is the dynamic synergy they forge with each client through their bespoke design philosophy.

Pin

PIN is a creative cookies brand pioneering unique Asian flavours of red dates and ginseng raisin, to savoury bites of scallion chicken and chilli shrimp. A mix of passion and expertise goes into the handmade cookies, all baked fresh and packaged daily in Hong Kong. With ingredients freshly sourced, the recipe forms one of the cleanest ingredients lists. Combining traditional Cantonese seasonings with unique ingredients, the ever creative recipe never runs dry.