Next Kimono platform is not only product but also has a role as social design to solve 2 social issue: Disappear Japanese traditional kimono culture and Lost high sewing technique for Japanese and Western. For easy to take kimono in daily life, it consists of 3 items. People wear both fullset as kimono and single with their usual outfit as daily clothes. As a trigger to wear it in world's daily life, Next Kimono makes demand for traditional one and jobs at fair wages for sewing factory. Final goal of Kuden is employment of disabled people include CEO's son.
After losing his first company because he collapsed from overwork, he lives separate from his son who has autism and intellectual disability. To create a place where he work with his son, he started KUDEN by TAKAHIRO SATO. He called himself rookie designer first time at 43 years old. As a designer, his first product is Samurai Mode Series and first fashion brand for him. His brand is also social design considered especially working environment. Because he doesn’t want his son to wear the fashion at the expense of others and also never wanted to archive the employment of people with disabilities by other’s expense. So he designs his brand to make all people who make, buy and design are happy. He challenges to realize the employment of people with disabilities, sustainable and ethical working environment by his social design.
Gerbera Design Inc. CEO Takahiro Sato manage this brand as own company brand. KUDEN by TAKAHIRO SATO is Japanese fashion brand that aspire to improve working environment by social design and transparency. KUDEN's Next Kimono platform is not only product but also has a role as social design to solve 2 social issue “Disappear Japanese traditional kimono culture””Lost high sewing technique for both Japanese and Western”. For easy to take kimono in daily life, it consists of 3 items. People wear both fullset as kimono and single with their usual outfit as daily clothes. As a trigger to wear kimono in world's daily life, Next Kimono makes demand for traditional kimono and jobs at fair wages for sewing factory.