Profile: Kikumi Yoshida |
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View Larger Image and Additional Photos of Kikumi YoshidaAbout Kikumi Yoshida : Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.
I believe in design that gently captures the essence of people, places, and the quiet dignity of everyday life. My practice is rooted in local stories and materials — I spend time listening, walking the land, and learning from the rhythms of each client’s work. Design is not about decoration, but about finding the right form to carry a message honestly and clearly.
Through branding, packaging, and printed materials, I help makers and small businesses transform what is “good” into what is “understood and felt.” I often work with farmers, craftspeople, and communities, bringing out what already exists but may be hard to put into words.
I am drawn to textures, slowness, and the strength of things that grow quietly. Rather than overwhelming a design with too many layers, I seek balance — something that feels natural, precise, and alive.
My motto is simple: “What’s good, in a form that reaches.”
Design, for me, is a gentle but powerful bridge between someone’s passion and the people it is meant to reach.
ORGANIZATION:
Kuuche Design
EXPERIENCE:
2008–2010, Designer, Think Co., Ltd., NIIHAMA/JAPAN
2011–2014, Designer, Hatada Co., Ltd. (Planning Department), NIIHAMA/JAPAN
2015–2020, Designer, Narration Inc., NIIHAMA/JAPAN
2020–Present, Founder, Art Director & Creative Director, Kuuché Design, NIIHAMA/JAPAN
MIXED EXHIBITIONS:
2022, "CCE Exhibition 2022", CCE Creators Club Ehime, Matsuyama/JAPAN
2023, "CCE Exhibition 2023", CCE Creators Club Ehime, Matsuyama/JAPAN
EVENTS:
2023, Event Support Staff, JAGDA Ehime Design Event, Matsuyama/JAPAN
AWARDS:
2022,Grand Prix 1st Place,1st Place Package Category Award,1st Place Prefectural Citizens' Judging Awards,Creators Club Ehime Competition,EHIME/JAPAN.
2023, 1st Place Package Category Award,1st Place Prefectural Citizens' Judging Awards,Creators Club Ehime Competition,EHIME/JAPAN.
PRESS APPEARANCES:
2024, "Design Hub and Community Space Feature", Ehime Shimbun, Ehime Keizai Report, Heart Network TV, July, EHIME/JAPAN
2023, "CCE AWARD 2022 – Four Awards Achieved", Ehime Sansan Monogatari Feature, March 9, EHIME/JAPAN
2022, "CCE AWARD 2022 – Four Awards Achieved", Yomiuri Shimbun, December 8, EHIME/JAPAN
2022, "Design Recognition", Ehime Keizai Report, EHIME/JAPAN
2021, "Hagata Farm Pickles Project", Yomiuri Shimbun, June 8, EHIME/JAPAN
ACCOLADES:
2023, "Winner of Prefectural Citizens' Award and Package Design Award", CCE AWARD, EHIME/JAPAN
2022, "Grand Prix Winner and Triple Category Award Winner (2x Citizens' Awards, 1x Package Design Award)", CCE AWARD, EHIME/JAPAN
LANGUAGE SKILLS:
Japanese, Native
English, Intermediate
COMPUTER LITERACY:
Adobe Illustrator, Expert
Adobe Photoshop, Advanced
Adobe InDesign, Intermediate
Adobe Lightroom, Intermediate
Figma, Intermediate
Google Sheets, Advanced
Notion, Intermediate
Gamma, Intermediate
COURSES, SEMINARS AND WORKSHOPS::
2025, Lecturer, "Art and Design Course", Matsuyama University, Matsuyama/JAPAN
2023–2024, Design Lecturer, Kawahara Design and Art College, Matsuyama/JAPAN
2023, Workshop Leader, "Design Your Self-Introduction Newspaper", Wakurie Niihama, Aug 8, Niihama/JAPAN
2022, Workshop Leader, "Design Your Dream Kakigōri – Learning Design Principles and Color Mixing", Niihama/JAPAN
2021, Online Workshop Instructor, "Drawing Vegetables with Different Personalities", Online
MEMBERSHIPS & ASSOCIATIONS:
2024,JAGDA,JAPAN
HOBBIES:
Photography, Bread Baking, Visiting Libraries, Visiting Art Museums, Watching Anime
CLIENTELE:
2024, Oishi Manufacturing Co., Corporate HR Pamphlet and Logo Design.
2024, Japan Travel Yamaguchi Branch, Leaflet Design for Regional Tour Projects.
2024, Yamaji Misuzu, Branding, Website Design, and Business Card Development.
2023, Daai Co., Packaging Design for Mushroom Products.
2023, Hagata Farm, Branding and Packaging Design for Pickles and Vegetable Gift Box.
WEB SITE:
https://kuuchedesign.com/
PORTFOLIO URL:
https://kuuchedesign.com/
REGISTRATION DATE:
2024-09-10 23:17:58
COUNTRY/REGION:
Japan
ACCOUNT TYPE:
Professional
Awards received by Kikumi Yoshida
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Hagata Farm Pickles Packaging A' Design Award Winner for Packaging Design Category in 2024 Kikumi Yoshida for Hagata Farm |
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Vegetable Box Packaging Bronze A' Design Award Winner for Packaging Design Category in 2024 Kikumi Yoshida for Hagata Farm |
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Kinokomeshi Packaging Bronze A' Design Award Winner for Packaging Design Category in 2024 Kikumi Yoshida for Taiai Co |
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