About Jianchao Chen : Guangzhou ID Advertising Co., Ltd. is a leading visual strategy company specializing in category innovation, packaging design, and implementation. Over the past 17 years, ID Advertising has satisfactorily assisted over 200 brands in accomplishing category innovation, visual strategy, implementation, among other brand services. The clients it has served and is serving include Mengniu Dairy, Yantang Milk, Coca-Cola, Wens Ranch, Eastroc Super Drink, among others. Notably, more than 70% of its clients have been with ID Advertising for over a decade. ID Advertising is dedicated to leveraging a type and category innovation model to support companies and brands in achieving category innovation, and to empowering brands with a package of sustainable growth strategies.

 

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