About Rucha Soni : An India-born, USA-based multi-media artist was born into an Indian goldsmith's family, spent the majority of her childhood observing her father’s meticulous work, and now attributes her own incredible designs to him. Her jewelry pieces are wearable, luxurious, and unique. Rucha Soni is committed to making high-quality, sustainable pieces that empower women and men. She finished her bachelor's before entering the family business. With that, Rucha pursued her interest in arts and economics at the University of Tennessee. After graduating, Rucha enrolled at the Gemology Institute of America to study Jewelry Design and Technology. Rucha Soni is privileged to be the fifth generation, and she strives to take the family legacy to the next level. The Tennessee-based jewelry designer has a profound love for art and nature, which inspires her designs. Her work is focused on creating elegant designs and providing clients with excellent expertise. Rucha Soni now designs her namesake line, Rucha Designs, between the USA and India. She wants Rucha Designs to be a place where customers come to create their own unique piece or purchase something that will be memorable.