About Shinjiro Heshiki : He was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he designed restaurants, retail stores, apparel stores, and houses. He moved to Los Angeles LA USA in 1991. While living in the U.S., he worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture. Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Based on the concept of "designing hospitality space" based on human psychology, we create the "ideal space" by giving shape to our clients' ideas.