Profile: Anna-Reetta Väänänen

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This is the public profile of Anna-Reetta Väänänen, click here to view our interview with Anna-Reetta Väänänen
Anna-Reetta Väänänen of Anna's Darling View Larger Image and Additional Photos of Anna-Reetta Väänänen
About Anna-Reetta Väänänen : Anna-Reetta Väänänen makes her nature and story inspired jewelry design at the countryside. Her jewelry brand Anna's Darling is not the most common one because of her methods, style and location. This 36 years old designer has started her career by accident. She was supposed to be a cartoonist or anything else exept a farmer. But then she felled in love with jewelry and later with a farmer. As a brand Anna's Darling reflects the owners own mission to create better and more meaningfull jewelry. To consume wisely and only things that last time and can be prepared. Classic lines, precious metals and new design guarantees the jewelrys long life. By combining old goldsmiths tecniques and 3d printing the jewelry get their form. By using the Upper-Savo countryside locations benefits it all gets a unique looks and feeling. Clean waters, forests and field are allowed to show in the jewelry. Also their dairy farm beauties, cows, give their own twist for the brand and keep the designers feet tighly in the soil and traditions.
STATEMENT OF ART:
Mission is to transfer emotions through jewelry. Make life a bit more meaningful. Make more than jewelry. Jewelry with soul.

I get inspired by the thing I see and feel. I listen to stories and find the core. We Finns are not that well know for saying important things like feelings out loud. My job is to create jewelry from those few words and the things I observe. I see beauty everywhere but my true love is the nature.

ORGANIZATION:
Anna's Darling

EDUCATION:
Designer (bachelor), Savonia university of applied sciences, Kuopio, Finland, 2008

Master in business and administration (master), Savonia university of applied sciences, Kuopio, Finland, 2017

EXPERIENCE:
Saurum Oy, jewelry manufacturing, Kuopio, Finland, 2008-2009
Kuopion Kulta-Kukko Oy, jewelry sales, prepairing and making, Kuopio, Finland, 2009-2011
Finngold Oy, jewelry sales, Kuopio, Finland, 2011-2012
Savonia university of applied sciences, jewelry design lecturer, Kuopio, Finland, 2015-2016
Anna's Darling Ky, jewelry designer and entrepreneur, Sonkajärvi, Finland, 2012-present

PRIVATE EXHIBITIONS:
Koru elämys, 2014, Restaurant Fransmanni and Restaurant Rustik, Kuopio, Finland

MIXED EXHIBITIONS:
Shapes & changes 2020, Design week Kuopio exhibition with ARS Libera and Itä-Suomen Muoto members, Puijo tower, Kuopio, Finland

Juuret 2019, collaborative exhibition, Jenni Linnove’s ceramics workshop, Siilinjärvi, Finland

Ajan kultaajat 2017, Suomi 100, collaborative exhibition,
Kuopio’s association for goldsmiths, Kuopio’s Museum,
Kuopio, Finland

Triple Parade Jewelry festival 2015, collaborative exhibition,
Tianjin, China, Antwerpen, Belgium, Kuopio, Finland

Olomuoto, 2014, collaborative exhibition, Iisalmi, Finland

Kuulet Musta, Kuopio Academy of Design 120 years, 2005, collaborative exhibition, Savonia University of Applied Sciences, Kuopion rouvasväen yhdistys,
Kuopio, Finland

EVENTS:
KAUPPAKärry tour, Marketing project for small companies in Northern Savo Region, 5.2019-11.2019, Iisalmi City, project actor. Tour partly together with Future Savo -project.

AWARDS:
Kuopio Academy of Design’s grant, 2019

PRESS APPEARANCES:
Design Boom

https://www.designboom.com/design/dreamy-underwate
r-photography-jewelry-submerged-finnish-waters-09-
08-2020/#

LANGUAGE SKILLS:
English, fluent
Swedish, basics

COMPUTER LITERACY:
Adobe products (Photoshop, Illurstrator, InDesign, Lightroom)
Office (Word, Exel...)
Rhinoceros

MEMBERSHIPS & ASSOCIATIONS:
Itä-Suomen Muoto ry, 2016-present
Ornamo Art and Design Finland, 2020-present
Design Foundation, 2020-present
Ylä-Savon Veturi 2017-present

HOBBIES:
Cross country skiing, snowboarding, skating, crossfit, jogging with our dog, wondering in the forests, milking cows.

CLIENTELE:
Iisalmi City, business gifts

Sonkajärvi Municipality, business gifts

Air Condition Service Piipputiimi Oy, business gifts

WEB SITE:
www.annasdarling.com

PORTFOLIO URL:
https://annasdarling.fi/en/story/references/

REGISTRATION DATE:
2020-05-12 07:00:25

COUNTRY:
Finland

ACCOUNT TYPE:
Enterprise

Awards received by Anna-Reetta Väänänen


Waves Necklace

Silver A' Design Award Winner for Jewelry, Eyewear and Watch Design Category in 2020
Anna-Reetta Vaananen for Anna's Darling

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