Profile: Luciana Gonzalez Franco by El Espartano

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This is the public profile of Luciana Gonzalez Franco by El Espartano, click here to view our interview with Luciana Gonzalez Franco by El Espartano
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About Luciana Gonzalez Franco by El Espartano : Luciana is an Argentinian designer working in Buenos Aires. Passionate about upcycling and the exploration of materials, she is dedicated to circular design: recovering waste for the production of new objects, making “trash” a new raw material. In particular, she supports companies in their sustainable development efforts, through actions that make visible the recovery and treatment of waste generated by these companies themselves, transformed into useful and marketable pieces.
STATEMENT OF ART:
I see the project as an in-between position among science, art and technology. In this sense Design is the marvelous resulting tool of this mixture, which can lead the society (us) to paradise or destruction. Reduce the environmental impact of products and services, shifting towards circularity, should be our main mission and our only motto.
In relation to the way I see my own design and the way I approach the projects that come to my studio, I think it is very necessary to recover direct contact with the material when designing. The digital model will never replace the sensory experience generated by touching the materials. I work with discarded elements, so it is essential for me to explore them, to understand their own logic and from there design the product. So the form that enables the function arises from the immanence of the material. That is my personal mark on the products I create.

ORGANIZATION:
LGF Estudio Lab

NON-DESIGN OCCUPATION:
Educationist HRM, labour intermediary, organisation

EDUCATION:
2021. Master on Morphology. FADU UBA University of Buenos Aires. Buenos Aires, Argentina.
2007. Industrial Designer, UNC National University of Cordoba. Cordoba, Argentina
2006. Student Exchange. ENSCI/Les Ateliers. Paris, France

EXPERIENCE:
Clients: Arredo, AySA Agua y Saneamientos Argentinos, Artek Stands, Cablevision, Centro Metropolitano de Diseno, El Espartano, Gicovate, Greenpeace, Intaface, Instituto Nacional de Tecnologia Industrial, Lollapalooza Argentina, Malba Tienda, Natura, Plan Nacional de Diseño, Track and Trace, Vacavaliente

2014-22. Currently working independently. Buenos Aires, Argentina
Circular Design Service for companies: consultancy, design and product development. Production management.
2016-20. Partner and designer at the brand Fui Cartel. Buenos Aires, Argentina
Product design service for companies from their discard advertising banners.
Project carried out together with id. Laura Cherny
2018. Proyecto Deseo. Company: Gicovate.
Buenos Aires, Argentina
2017. Consultant at Pymes D Innovation Program. Company: Vacavaliente.
Selected by the Directorate of Design Management and Productive Innovation of the Ministry of National Production within the framework of the Business Assistance Program. Buenos Aires . Argentina
2014-16. Aysa Department of Sustainable Architecture. Buenos Aires, Argentina.
Survey of the waste material generated in the different plants of the company.
Development of equipment reusing said materials, for the Water Houses and the Library.
2014. Coordination of Workshops at the Cmd Metropolitan Design Center of Buenos Aires
Experimentation workshops with materials for design professionals and students.
2013. Csr Cablevision. Buenos Aires, Argentina
Development of furniture from discarded cable reels generated by the company.
2010-12. Marketing of products in Malba Store. Buenos Aires . Argentina
MALBA Museum Costantini Foundation
2011. National Ministry of Education. Itinerant Caj Project
Training workshops in secondary schools in the interior of the country
2008 11. I work with id. Alexander Sarmiento, Buenos Aires . Argentina
Product design and development. Projects management. production tracking
2010-11. Studio Kreo. Polo helmets for La Martina. Buenos Aires, Argentina
Product design and development, production monitoring. Quality management and control
2008-10. Satori Lab. Marca Carcel Project. Buenos Aires, Argentina
Training of residents of the Penal Unit Number 3 of Ezeiza

MIXED EXHIBITIONS:
2021. Leonardo Da Vinci Museum of Science and Technology. Milan. Italy
2019. Kirchner Cultural Center Floor 9 and Good Design Label, within the framework of the Barenboim Buenos Aires Festival. Argentina
2018. Projecto Deseo Exhibition at Alcorta Shopping. Buenos Aires, Argentina
2018. Arenales Trend 2018 and Good Design Label. Buenos Aires, Argentina
2018. Expo Presentes. La Rural. Buenos Aires, Argentina
2017. Good Design Label Exhibition. Cmd. Buenos Aires, Argentina
2016. Good Design Label Exhibition. Marq SCA. Buenos Aires, Argentina
2016. Proyecto Deseo - Shows Marq SCA. Buenos Aires, Argentina
2016. Proyecto Deseo Present Fair. La Rural. Buenos Aires, Argentina
2015. DAC International Architecture Biennial of Buenos Aires
2015. DAC Argentine Object Exhibition. MUSE. Guadalajara, Mexico
2014. DAC Contemporary Argentine Design. Fortabat Museum. Buenos Aires, Argentina
2013. Salon Maison et Objet . Pavilion Argentina. Paris, France
2013. Celebrate MERCOSUR Design at Casa Brasil 2013. Bento Goncalves. Brazil
2013. Biennale Internationale du Design Saint Etienne, France
2012. XI La Capital Newspaper Design Show and Castagnino Museum. Rosario, Argentina
2012. Good Design Label Exhibition. Technopolis 2012. Buenos Aires, Argentina
2012. Salao Design Movelsul 2012. Bento Goncalves, Brazil
2011. Salon Design 2011. Bento Goncalves, Brazil
2011. Design Boom Mart. ICFF International Contemporary Furniture Fair. New York, USA
2010. Argentine Design Pavilion. Museum für Angewandte Kunst. Frankfurt, Germany
2010. La Capital de Rosario Newspaper Room. Rosario, Argentina
2010. Movelsul Brazil Fair 2010. Bento Goncalves, Brazil
2009. Innovate 2009 Exhibition. Borges Cultural Center. Buenos Aires, Argentina
2009. Sample Integrating the Future. Cmd. Buenos Aires, Argentina
2009. House Brazil 2009. Bento Goncalves, Brazil
09. Malba Design. Prison Brand Project. Buenos Aires, Argentina
2009. Marq SCA Exhibition. Design for Architecture. Buenos Aires, Argentina
2009. Salon Design 2009. Bento Goncalves, Brazil
2008. Malba Design. The Celebration. Buenos Aires, Argentina
2008. International Furniture and Wood Fair. Formosa, Argentina
2007. Concept Exhibition. Buenos Aires Design Center. Buenos Aires, Argentina
2007. Design Connection Fair by 100 per cent Design. CC Recoleta. Buenos Aires, Argentina
2007. Spazio E . De Padova Showroom. Milan, Italy
2007. Antiques Fair. Palais de Glace. Buenos Aires, Argentina
2007. Exhibition Awards Present 2007. Rural Society. Buenos Aires, Argentina
2007. Malba Design. Childhood at Play. Buenos Aires, Argentina
2006. In:trance 3. Paris Observatory. Paris, France
2005. XVII International Fair of Cordoba FICO 2005. Cordoba, Argentina

EVENTS:
2020. "Design For Life", Designer Collaborator, The Art Design Lab, PARIS/FRANCE
https://www.theartdesignlab.com/categorie-produit/
designers/luciana-gonzalez-franco/

2020. "Arts for Abortion Rights", Collaborator - Viseo Tutorial, She Decides. LONDON/UNITED KINGDOM
https://www.shedecides.com/abortion-rights-mask-we
bpage/

AWARDS:
2021. Finalist Rossana Orlandi Guiltless Plastic Prize. Milan, Italy. Furoshiki Collection.
2018. Good Design Label. Ministry of Production. Buenos Aires, Argentina. Fui Cartel Collection.
2017. Good Design Label. Ministry of Production. Buenos Aires, Argentina. Teo Stool.
2016. Good Design Label. Ministry of Production. Buenos Aires, Argentina. Fui Cartel Collection.
2012. Good Design Label. Ministry of Production. Buenos Aires, Argentina. Momo Stool.
2012. Honorable Mention Salao Design Movelsul 2012. Bento Goncalves, Brazil. Momo Stool.
2011. Honorable Mention Salao Design Casa Brasil 2011. Bento Goncalves, Brazil. Astrid and Olivia Lamps.
2011. Finalist Innovar Award 2011. Buenos Aires, Argentina. Julius Wine Rack.
2010. Finalist Salon Diario La Capital and MACRO Museo Award. Rosario, Argentina. Olivia Lamp
2010. Finalist Salao Design Movelsul 2010 Award. Bento Goncalves, Brazil. Cloe Puff
2009. Finalist Innovar Award. Buenos Aires, Argentina. Maga Bookshelf.
2009. Honorable Mention Salao Design Casa Brasil 2009. Bento Goncalves, Brazil. Maga Bookshelf.
2008. Finalist Fedema Toy Design Award. Formosa, Argentina. E3 System.
2007. First Prize Ternium Siderar Award 2007. Buenos Aires, Argentina. Rietveld Bookshelf.
2007. Second Prize Vico Magistretti and Designboom Award. Milan, Italy. Teo Stool.
2007. Presentes Award Furniture Category. Buenos Aires, Argentina. Teo Stool.
2007. Second Prize MNAD and Galicia Bank Award. Buenos Aires, Argentina. Portantina Floue.
2007. Finalist Yellow Pencil D&AD Award 2007. London, United Kingdom. Teo Stool.
2004. First prize and Special Mention. Garrahan Hospital Award. Buenos Aires, Argentina.

PRESS APPEARANCES:
2022. "El Diseno Circular de Luciana Gonzalez Franco", 90mas10 Magazine. BUENOS AIRES/ARGENTINA
https://90mas10.com/2022/03/18/el-diseno-circular-
de-luciana-gonzalez-franco/

2020. "Diseno solidario Anti COVID", 90mas10 Magazine. BUENOS AIRES/ARGENTINA
https://90mas10.com/2020/05/11/diseno-solidario-an
ti-covid-19/?fbclid=IwAR2HSthzHMXSxSzF2Mgdr9dQbDF-
ym6KyFDSVfkYq4CaGrwJvNcr5JeyDfY

2016. "Diseno desde Latinoamerica. 10 disenadores jovenes en la mira", Revista Codigo, CIUDAD DE MEXICO/MEXICO
https://revistacodigo.com/diseno-desde-latinoameri
ca-10-disenadores-jovenes-en-la-mira/?fbclid=IwAR3
F_-SoOiF2DR6TmZNi1Pqu6LOuwigTBF5KOnd1BZg6V_dtPDYuZ
883tJw

2012. "Luciana Gonzalez Franco: Ali Buala Lamp", Designboom, MILAN/ITALY
https://www.designboom.com/readers/luciana-gonzale
z-franco-ali-buala-lamp/

2012. "Momo Stool", The Mag, MILAN/ITALY
https://www.themag.it/inspiration/2012/momo-stool.
html

2011. "Luciana Gonzalez Franco: MOMO Stool", Designboom, MILAN/ITALY
https://www.designboom.com/design/luciana-gonzalez
-franco-momo-stool/

LANGUAGE SKILLS:
Spanish (Mother tongue)
French (Near Native)
English (Advanced) Cambridge University - First Certificate Exame Grade A

COMPUTER LITERACY:
Adobe Illustrator, Advanced.
Adobe Photoshop, Advanced.
Corel Draw, Advanced.
Keyshot, Advance.
Office Package, Advanced.
Rhinoceros, Advanced.

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2021. Jornada Al Fin Fin. Guest teacher
Virtual academic closing day. FAUDI UNC. Cordoba, Argentina. February 24, 2021
2021. Master Class on Circular Design in companies. Lecturer
Veritas University Product Design School. San Jose, Costa Rica. January 27, 2021
2021. Master Class on Circular Design in companies. Lecturer
Anahuac Mayab University School of Design. Merida, Mexico. January 22, 2021
2018. Workshop at the FID - Metropolitan Design Center. Lecturer
Banner reuse workshop, together with DI. Laura Cherny. October 2018
2018. Workshop at Lollapalooza. Lecturer
Banner reuse workshop, together with DI. Laura Cherny. March 2018
2017. Green Drinks Buenos Aires. Lecturer
Meeting on Sustainable Design. October 11, 2017
2016. Materials Exploration Workshop. Lecturer
Coordination of the workshop with CMD Sustentable and CMD Lab. June to August 2016
2015. Industrial Design Conference 2015 D3en3. Panelist
MAR Museum of Contemporary Art of Mar del Plata, Argentina. November 2015
2015. Materials Exploration Workshop with Electronic Discards. Lecturer
FADU National University of the Coast. Santa Fe, Argentina. September 2015
2014. Memorandum Citadino Workshop. Metropolitan Design Center. Lecturer
Workshop in collaboration with the Jorge Tadeo Lozano University of Bogota, Colombia. December 2014
2014. Materials Exploration Workshop. Lecturer
Coordination of the workshop with CMD Sustentable and CMD Lab. July to September 2014
2013. Made in… Argentina, Italy, France | Panelist
Round Table within the framework of the Salon Maison et Objet. Paris, France . September 2013
2013. Ciudad Verde y Mejor en Bici. GCBA in the framework of the Puro Diseno Fair 201. Lecturer
Buenos Aires, Argentina. May 2013
2013. Pecha Kucha Night. UNESCO Creative Cities Summit. Lecturer
Within the framework of EmpathiCITY. Saint Etienne, France. March 2013
2011. Conference Discarded Materials: Design Transformation. Lecturer
University of Tampa. Florida, USA. May 2011
2011. Conference on Industrial Design 2011: Ecodesign. Lecturer
University of Palermo. Buenos Aires . Argentina . March 2011
2011. Presencias del Diseno Conference. Lecturer
University of the Andes. Bogota, Colombia. March 2011
2011. Ctrl O . Design workshop with discarded materials. Lecturer
University of the Andes. Bogota, Colombia. February 28 toMarch 2, 2011
2010. Design workshop with electronic waste. Lecturer
Jornada Hacer Diseno Hoy 3 . FAPyD. National University of Rosario, Argentina. October 2010

COLLECTIONS:
2019, Fundacion IDA, Buenos Aires, Argentina. Product: TEO Stool

HOBBIES:
Yoga, meditation, photography, visiting museums and art exhibitions

CLIENTELE:
2022. Arredo. Lead the company to zerowaste. BUENOS AIRES/ARGENTINA
2021. El Espartano. Designed new products upcycling remmanats of carpet tiles. BUENOS AIRES/ARGENTINA
2016. AySA. Design seating upcycling the company's discarded materials: BUENOS AIRES/ARGENTINA
2014. Cablevision-Fibertel. Designed seating upcycling the company's discarded materials: BUENOS AIRES/ARGENTINA

WEB SITE:
https://www.lucianagonzalezfranco.com/

PORTFOLIO URL:
https://drive.google.com/drive/u/0/folders/0B7-ZCl
RweonQSDl3T0dGdm5mSjA?resourcekey=0-ffujAPhm0eQwHI
3LVMkGhw

RSS URL:
https://linktr.ee/lucianagonzalezfranco

REGISTRATION DATE:
2019-05-24 13:07:07

COUNTRY/REGION:
Argentina

ACCOUNT TYPE:
Professional

Runner-Up status designs by Luciana Gonzalez Franco by El Espartano


Furoshiki Collection Seating and Containers

Runner-Up for Sustainable Products, Projects and Green Design Category in 2021
Luciana Gonzalez Franco by El Espartano for El Espartano



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