About BASI Systems : Ceylan Ucgun completed her design degree in London in 2004 and began her career concentrating in the carton packaging and display industry. She later focused her research to sports equipment design and became one of the founders of BASI Systems Pilates Equipment. In the center of her discipline lies understanding of how human life is improved by good design, she is inspired by legendary designers and their interpretation of the value of everyday objects. She is deeply inspired by contemporary production techniques and environmental responsibilities. Her goal is to reinvent herself to simplify her designs to the necessities of hectic daily life. She plays an active role in supporting local students on their educational journey.