About Carmelo Lupo : Creation, management and coordination of institutional innovation projects and scientific initiatives to support the identity of Diapath S.p.A. Management of the innovation and products development. Develop and apply innovative approaches to reagents, technology instruments, histopathology, cytopathology and molecular pathology lines. Coordinate all stages of product development, from initial concept art, to finalization and distribution. Define times of innovation projects, coordinating the work between Product Application Specialist and R&D Departments. Influence and guide the choices and plans of the R&D departments. Definition of marketing strategy, identifying market segments taken as target, positioning and formulation of the contents. Planning, management and evaluation of business communication processes Motivation Product development is not an end in itself. No wandering in dreams, but working today, to remain competitive tomorrow. Being focused and effective creates the space for creativity that matters. At the same time, manage the patent, writing draft as author, after participation in the elaboration of research and collaboration contracts for research purposes and manage the filing of trademark applications. combine their passion for the scientific and technical aspects of inventions and their knowledge of industrial property law.