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Interview with Carmelo Lupo |
Home > Designer Interviews > Carmelo Lupo |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Carmelo Lupo (CL) for A’ Design Award and Competition. You can access the full profile of Carmelo Lupo by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CL: My background is a mix of scientific knowledge, technological knowledge in the field of biomedical research and technology that combined with creativity becomes a concrete support for product innovation
FS: What is "design" for you?
CL: Design for me is a strategic process that drives innovation from a stage of uncertainty and chaotic to a clear and organized in the project activity of transformation of needs/problems into solutions that are products, services, strategies, business
FS: What makes a design successful?
CL: A successful design depends from differt thinghs. In particolar, although the term "design" is commonly associated only with the quality and/or aesthetics of products, but the success of good design, understood as a project, product or service, in my opinion is the ability to connect people's needs with the function and the form. Design is the cornerstone that links the gap between "why" and "what is possible"
FS: Can you describe a day in your life?
CL: My day is made fantastic due to experience of creating something that still exists. It's possible thanks to very important team work and in the same time is a great responsibility. I try every day to analyze critically the problems with the right mix of analytical and intuitive thinking. I try not to think immediately of the solution, but the problem. It's always important to understand why we are designing something and when we are "too close and tied" to the problem or objective, we risk not understanding the context objectively. I motivate myself trying to innovate by stimulating unexplored and creative solutions with a practical meaning that is based on the fast validation of the concepts developed.
FS: What is your "golden rule" in design?
CL: The golden rule is "Things must have a form to be seen, but they must make sense to be understood and used" Design is by nature a discipline that treats meanings. Challenging thought patterns, behavior and feeling, "thinker designers" produce solutions that generate new meanings and activate different elements - cognitive, emotional and sensorial - that are involved in the human experience
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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