Profile: Way TAY

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Way TAY of Sinkid Pte Ltd View Larger Image and Additional Photos of Way TAY
About Way TAY : "Filter the Chaos" ~Way sinkid Tay "Putting On My Thinking Cat!" ~Way sinkid Tay
STATEMENT OF ART:
"Art is the pulse of mankind!"
~A quote from my professor of sculpture at Western Michigan University

"Work Like a Slave, Command Like a King, Create Like a God"
~Constantin Brâncuși

ORGANIZATION:
Sinkid Pte Ltd

NON-DESIGN OCCUPATION:
Graphic designer Media, graphic, printing, culture, design

EDUCATION:
2016, Certificate of Participation in Introduction to Jewellery Design & Fabrication, Beacon International College in collaboration with Michael Koh of Caratell, Singapore

2016, Certificate in Jade: Identify Jadeite, Far East Gemological Institute Pte Ltd, Singapore

2014, Letter of Completion in Diamond Grading, Gemological Institute of America, Singapore

2014, Diploma in Fine Jewellery Design, Diploma in Fashion Jewellery Arts, Diploma in Precious Metal Arts, Jewellery Design & Management International School, Singapore

1994, Graphic Design, BFA, Massachusetts College of Art & Design, Boston/USA

1987, GCE A Level (Mathematics C, Physic, Chemistry), Jurong Junior College, Singapore

1985, GCE O Level (English Literature, Bible Knowledge, Math D, Additional Math, Physic, Chemistry), Montfort Junior & Secondary School, Singapore

EXPERIENCE:
Jul 2019 – Present, Owner, Founder, Design Director & Designer, Sinkid Pte Ltd, Singapore

Jan 2014 – Jun 2019, Owner, Founder, Design Director & Designer, Chinoiserie Blu Pte Ltd, Singapore

Jan 2014 – Jun 2015, Digital Jewellery Design Instructor (Part-Time), JDMIS Jewellery Design and Management International School, Singapore

Aug 2011 – Jul 2014, Sabbatical (Part-time jewellery education and training in both
traditional and digital (3D CAD/CAM) craftsmanship), Singapore

Aug 2001 – Jul 2011, Owner, Founder, Design Director & Designer, Sinkid Pte Ltd, Singapore

Dec 2010 – Nov 2012, Co-Owner, Co-Founder, Words & Visuals Press Pte Ltd, Singapore

Aug 2000 – Jul 2001, Design Director, Enterprise IG (Currently known as Superunion), Singapore

Jan 2000 – Jul 2000, Senior Designer, Fitch/Tropical (A short joint venture
between Fitch UK and Tropical Communication SG), Singapore

Jan 1999 – Dec 1999, Senior Designer, Tom Davis+Company, Lexington, MA, USA

Jul 1998 – Dec 1998, Senior Designer, Debenham Design (Currently known as GoBig Branding Inc.), Needham, MA, USA,

Jul 1997 – Jun 1998, Senior Designer, Tomlinson Inc., Cambridge, MA, USA

Apr 1997 – Jun 1997, Designer, Command K (An unsuccessful joint venture between Crocker Inc.
and Koepke International), Brookline, MA, USA,

Jul 1995 – Mar 1997, Designer, Tom Davis+Company, Lexington, MA, USA,

Mar 1995 – Jun 1995, Designer (Full-time project attachment to J.Crew via Koepke
International who was the creative consultant), J.Crew Group, Inc., New York City, NY, USA,

Jun 1994 – Jun 1995, Designer, Koepke International, Magnolia, MA, USA

May 1993 – May 1994, Designer (Full-time member of student-ran non-profit design
studio in Massachusetts College of Art), Design Research Unit, Boston, MA, USA,

Jan 1993 – Apr 1993, Design Intern (Full-time paid internship Co-Op Program—Currently
known as Roll Barresi & Associates), Jon Roll & Associates, Cambridge, MA, USA,

Jan ’88 – Jun ’90, Combat Mechanic & Instructor, Corporal National Service (NS), 35th Singapore Combat Engineer, Singapore

MIXED EXHIBITIONS:
1997 Group Exhibition, MassArt’s MassArts: Art In The Market Place, in conjunction with the Massachusetts College of Art & Design (1873–1997)

125th Anniversary Celebration with design industry giants like Jennifer Morla, Mark English, Tom Davis, Massachusetts College of Art & Design, Boston, MA, USA1991 Foundation Supplemental Exhibition, School of Art, Western Michigan University, Kalamazoo, MI, USA

EVENTS:
1984 Ambulance Champion, Footdrill Competition, Montfort School Division, St. John Ambulance Brigade, Singapore

1984 Ambulance Adult Runners-Up, First Aid Competition, Montfort School Division, St. John Ambulance Brigade, Singapore

AWARDS:
2019 Finalist (Chinoiserie Blu Lotus 1 Realism Collection), A' Design Award & Competition, Milan, Italy

2018 Finalist (Chinoiserie Blu Lotus 1 Realism Collection), JMA International Jewelry Design Competition, Hong Kong

2018 Finalist (Chinoiserie Blu Lotus 1 Realism Collection), Solidscape Annual Design Competition, Las Vegas, USA

2008 Finalist—The Most Effective Media Campaign Plan of the Year Award, The 10th Anniversary Singapore Advertising Hall of Fame Awards 2008 (Unilever Wall’s Magnum—“I am Eva and I can’t resist Magnum” Singapore Launch Campaign, 2008, ALL by Sinkid except TV and main Ad by McCann), Singapore

2001 Best of Show (DBS Annual Report 2001), CFO Asia—Best Annual Reports In Asia, Singapore

1998 Excellence in Communication and Graphic Design (AIGA Poetry In Motion, Boston Subway Poster, 1995), Graphic Design: USA—The 1998 Annual, USA

1998 Excellence in Communication and Graphic Design (Ricardo Pontes Photography—Series of 3 Self-Promo Post Card), Graphic Design: USA—The 1998 Annual, USA

1998 Excellence in Communication and Graphic Design (“Timberland from Mountain to River” Ads), Graphic Design: USA—The 1998 Annual, USA

1998 Best of Category Winners (“Timberland Borge Game” Magazine Insert), Digital Design & Production—A Supplement to Graphic Design: USA, USA

1997 A Winner of the Annual (Massachusetts College of Art Benefit Auction—An Exquisite Body of Work Poster), Step-By-Step Graphics Magazine Design Process Annual, USA

1996 Distinctive Merit (Boks Product Brochure), The Francis W. Hatch Award, Boston, MA, USA

1996 Merit Winner (Velocity Stationary), How Magazine 5th International Design Competition, USA

1996 Award of Excellence (Prism Venture Partners Logo), American Corporate Identity 12, USA

1996 Award of Excellence (Prism Venture Partners Letterhead), American Corporate Identity 12, USA

1996 Award of Excellence (Boks Product Brochure), Communication Arts—Design Annual 37, USA

1994 Semi-Finalist (“Wheel of Thread” Poem), The National Library of Poetry, Edge of Twilight, USA

1994 Finalist (South Haven), Photographer’s Forum Magazine—14th Annual College Photography Contest, USA

1993 A Winner of the Annual (South Haven—One-of-a-Kind Handmade Poetry Book), Print Magazine Computer Art & Design Annual 2, USA

BOOKS:
2004 Honorable Featured (Auxigen and D’Orient Brand Identity), Worldwide Identity: Inspired Design from Forty Countries, Rockport Pub (October 1, 2005), ISBN 978-1592531875

1996 Honorable Featured (Strange Ritual by David Byrne and Soho Journal 1995-1996—Transcendence), G1—New Dimensions in Graphic Design, Rizzoli (February 15, 1997), ISBN 978-0847820023

1993 South Haven—One-of-a-Kind Handmade Poetry Book, Self-published, Boston, MA, USA

ACCOLADES:
1992 Angie Gayman Carmer Art Scholarships, School of Art, Western Michigan University, Kalamazoo, MI, USA

1992 Dean's List, School of Art, Western Michigan University, Kalamazoo, MI, USA

LANGUAGE SKILLS:
English (Near Native)

Mandarin (Chinese) (Intermediate)

Hokkien (Near Native)

Teochew (Native)

COMPUTER LITERACY:
Apple Mac & Windows PC

Adobe Creative Suite 6 (intermediate): Acrobat, Bridge, Illustrator, InDesign, Photoshop, Dreamweaver, Fireworks, Flash

QuarkXpress 2015 (advanced)

Microsoft Office (intermediate): Excel, Word, Powerpoint

Rhino 5.0 with Matrix 8.0 (advanced)

Programing (proficient) — HTML, XHTML, HTML5, CSS3

Currently on Course: Grasshopper for Rhino, Rhino 6.0 with Matrix 9.0 (upgrading) • Magento • Wordpress • Photography and Digital Imaging for Products (upgrading) • QuarkXpress 2019 (upgrading) • Videography: After Effects, Audition, Encore, Prelude, Premiere

COURSES, SEMINARS AND WORKSHOPS::
1999, Color Correction in Photoshop and Color Management by Michael Kieran of DPA Communication, Boston, MA, USA

2001 – 2009, Retail Design—Retail Store Planning & Design, Visual Merchandising & Planograming on the job training by Steve Wong (Dockers SF) and Cindy Tong (Levi’s), Singapore

MEMBERSHIPS & ASSOCIATIONS:
AGIA (American Institute of Graphic Arts), Boston Chapter, USA, 10 years

The Design Society, Singapore, 1 year

HOBBIES:
Art & Design, Fabricating Silver Jewllery & Glass Beads, Biking, Hiking, Swimming, and Collecting Antiques Art Books, Design Books, Chickens, Comics, Eyeglasses, Music CDs/Box Sets & Vinyl Records and Cats (Cat Daddy to 5 fur kids)

CLIENTELE:
Agency-of-Record (Asia Pacific Accounts)
BTL/Below-The-Line + Retail Visual Communication,
Merchandising & Planograming
• Clinique (2002 – 2010)
• Dockers SF (2001 – 2008)
• Levi’s, Levi’s Girls, Levi’s Kids (2003 – 2007)
• Levi Strauss Signature (2006 – 2009)

Agency-of-Record (SG Accounts—Selected)
BTL/Below-The-Line
• Delifrance (2006/2007/2008)

Agency-of-Record (SG Accounts—Selected)
BTL/Below-The-Line + PR/Public Relations + Events
• Wall’s Magnum (2000/2010/211)

Agency-of-Record (SG Accounts—Selected)
ATL/Above-The-Line +BTL/Below-The-Line +
PR/Public Relations + Events
• Wall’s Magnum (2008) including ATL/Above-The-Line except Main Ad and TVC by existing ad agency McCann Worldgroup.
• Chinoiserie Blu (2016 – Present)

Agency-of-Record (SG Accounts—Selected)
PR/Public Relations & Events (Projects and Retainers)
• Anna Sui (2006 – 2012)
• L’Oreal: Kiehl’s, shu uemera (2011/2012/2013)
• P&G Prestige Fragrances (2008 – 2012): D&G, Dunhill, Escada, Gucci, Hugo Boss, Lacoste, Mont Blanc
• P&G Professional Haircare (2009 – 2012): Sebastian Professional, System Professional, Wella Professional
• Mercedes-Benz Asian Fashion Award 2004 (Prelude to SFF)
• SFF Singapore Fashion Festival 2005/2006/2007
• Ralph Lauren (2010 – 2013)
• Tory Burch (2012/2013/2014)



[ sinkid’s roster of clients by industries ]

retail (beauty) • Anna Sui • Clinique (Asia) (2002 – 2010) • Crabtree & Evelyn • Dove • Kiss&Markup • Laneige (2007/2008/2009) • L’Oreal: Kiehl’s and shu uemera (2011/2012/2013) • Luxasia • Nivea-Eucerin (2012/2013) • OLAY • P&G Prestige Fragrances (2008 – 2012): D&G, Dunhill, Escada, Gucci, Hugo Boss, Lacoste, Mont Blanc • P&G Professional Haircare (2009 – 2012): Sebastian Professional, System Professional, Wella Professional

retail (fashion) • American Vintage • Asiatique Collections • Blum & Co • Brooks Brothers • Dockers SF (2001 – 2008) • Dorian Ho and D’Orient by Dorian Ho (HK) • DressCamp by Toshikazu Iwaya (JP) • Forever 21 • Gas Jeans • Hugo Boss Fashion/Lewis Hamilton @ 2008 Singapore F1 • JOSEPH (2015/2016/2017) • Levi’s, Levi’s Girls, Levi’s Kids (2003 – 2007), Levi Strauss Signature (2006 – 2009) •
Mantra • The Little Things She Needs (2010/2011) by Metrox (IDN) • Ralph Lauren (2010 – 2013) • River Island • Rue Madame • Tory Burch (2012/2013/2014) • Victoria Beckham On Pedder

retail (accessory & jewellery) • Caratell by Michael Koh • Cruciani (ITL) • Chinoiserie Blu • Damiani Jewellery (2013/2014) (ITL) • Steela+Steelo (HK)

retail (fashion festival) • Fashion In The City by Raffles Shopping Center/TAFF (Textile and Fashion Federation of Singapore) • Fashion Steps Out 2012 by ORBA (Orchard Road Business Association) • Mercedes-Benz Asian Fashion Award 2004
(Prelude to SFF) • Sven Tan (Winner of Mercedes-Benz Asian Fashion Award 2004) • SFF Singapore Fashion Festival (2005 – 2007)

retail (homeware & appliances) • Arc International • Black & Decker

retail (department store & mall) • Jurong Point • Parco & Parco Next Next (2012/2013) • Mandarin Gallery (2010/2011) • Marina Bay Link Mall • Paragon Shopping Center • Suntec City Shopping Mall • Tangs

auction house & art gallery • Bonhams (HK) • Partners & Mucciaccia Art Gallery (2013/2014/2015) • The Arts House @ The Old Parliament

country club (sport) • Cartier Polo Tournament by Singapore Polo Club

entertainment (music) • Budak Pantai (aka “The Father of Singapore Acappella”) • Jeremy Monteiro and Jazz-Blues Brothers by Jeremy Monteiro & Friends • Russia-Singapore Jazz Symphonia 2013

event • Papillon IX @ Raffles Hotel Singapore 2010 (event) • Passion Ball—Fashion Talks 2013

executive recruitment • The Princeton Group

food & beverage (bakery & restaurant) • Delifrance (Singapore) • Chomp (Perth, AUS) • Oasis @ Grand Hyatt (Singapore) • Season (Johor, MY) • Wah Lok @ Carlton Hotel Singapore

food & beverage (FMCG) • Appletiser • Wall’s Cornetto (Unilever) • Wall’s Magnum (2008 – 2011) (Unilever)

hospitality (hotel) • Grand Hyatt (Singapore)

health & fitness (gym) • Powerwork Studio

healthcare (dental & bio-tech) • Invisalign (2010/2011/2013) • Orchard Scotts Dental • BRASS Biomedical Research And Support Services • CTRG Cancer Therapeutics Research Group (NUH)

media (publishing & cable channel) • 24/7 (lifestyle magazine by Aun Koh for Panpac Media) • National Geographic Channel • Words & Visuals Press (Asia Pac publisher & distributor)

technology • Asus • Ocean Way Audio (USA) (highend Hi-Fi sound equipments & system)

transport (car) • Auxigen by Carsonic (accessory) • Mazda

church (pro-bono) • AGPC’s Children’s Choir @ Amazing Grace Presbyterian Church • Magic of Love by Lawrence Khong (senior pastor of FCBC Faith Community Baptist Church) • IBC’s Sunday School Wall Mural @ International Baptist Church • Torchbearer Ministries



[ way’s roster of clients ]*
Works in past advertising, brand & design agencies.*

roster of clients [US]: Billboard (magazine) • Chiemsee (fashion) • Converse (shoe) • J.Crew (fashion) • Lotus Corporation (tech) • Massachusetts College of Art & Design (eduction) • Media 100 Inc. (tech) • Progress Software (tech) • Reebok and Boks by Reebok (shoe)• Scudder (financial) • Strange Ritual by David Byrne (book) • Soho Journal 1995-1996—Transcendence (book) (pro bono) • The
Learning Company (tech education) • Thomson Financial Services (financial) • Timberland (shoe)

roster of clients [SG]: Barang Barang (homeware retailer) • DBS Development Bank of Singapore (financial) • Hewlett-Packard (Asia) (tech) • Singapore International Foundation (not-for-profit organization) • PSB Productivity & Standard Board (currently known as Enterprise Singapore) (statutory board—trade & industry) • Temasek Holdings (state-owned enterprise—investment management)

WEB SITE:
www.sinkid.com

PORTFOLIO URL:
www.chinoiserieblu.com

REGISTRATION DATE:
2018-06-01 17:20:47

COUNTRY:
Singapore

ACCOUNT TYPE:
Agency

Awards received by Way TAY


Lotus 1 Realism Collection Lotus Rings, Earrings and Necklaces

A' Design Award Winner for Jewelry, Eyewear and Watch Design Category in 2018
Way Tay - Chinoiserie Blu Pte Ltd for Chinoiserie Blu

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