Profile: NOERDEN

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About NOERDEN : Yunfan was born in Shanghai, in a modern Chinese family. Since she was a kid, everyone knew she had an artist soul. Passionate about travel and design, she first studied French in SISU with the objective to go to Europe and learn from the best in the world. She fall in love with French language and pursued her dream: she arrived in Paris in 2011 and enrolled in CREAPOLE to study product design.
She got deeply influenced by what we call 'western style' in China, but most important, she finally understood the real meaning and the process of design. Until then, she was creating for eye beauty, there, she realized that not only a design needs to be qualitative and good looking, but it should also take into consideration users' needs and tastes in order to reach out to them and improve their experience.
These 5 years alone in a foreign country far from her family weren't always easy. Often, she felt completely lost. She started to read tones of books to escape her loneliness. That's how she discovered who became her favorite writer: Murakami Haruki. One very simple sentence hit her like no other before "Don't feel lost, just start running'' he says in the book "What do I talk about when I run". That marked the beginning of a new life: she became addicted to sports. She started to feel better in her body, to be more confident, outgoing, she met new friends... Alone, abroad, step by step, she found a balanced life.
At the end of her studies, she searched for a job that could match her two main interests: design and sports. That's how she first got into the smart devices industry and decided to go back to China, where the market is developing faster than anywhere else. Again, she chose to work for a company that fits her personality: at NOERDEN, she continues to enjoy french culture at work, while designing stylish smart products to inspire a healthy lifestyle.
STATEMENT OF ART:
Design is for me a way to express emotion. Over the years, it has become a foundation of our society, that needs to take into consideration the phsychology of users. From my point of view designs should always answer the users needs, as well as improve their product experience. On top of that, design unconciously influences users tastes: as a designer, not only we should follow the trends, but we can also create them and make users' tastes evolve. Visual aspect is my favorite part, however, the quality of materials, the touch, the sound, the smell, all influence our perceptions, stimulate our emotions and change the feeling of using or wearing this product. If I would summarize, I would say that design is not only about creating a qualitative and good looking product, it is also about providing users with a unique experience that will change their lives.

ORGANIZATION:
Noerden(Shanghai)Information Technology Co.,Ltd

NON-DESIGN OCCUPATION:
Editor, all other Media, graphic, printing, culture, design

EDUCATION:
2011-2016, Product Design, Master, CREAPOLE, Paris/France

EXPERIENCE:
2014-2014, Assistant Graphic Designer, Paris/FRANCE
2015-2015, Assistant Designer, Go Sport, Grenoble/FRANCE
2016-2016, Product Designer, DIGITSOLE, Nancy/FRANCE

EVENTS:
2016, VivaTech, Designer, Paris, FRANCE
2016, IFA, Designer, Berlin, GERMANY
2017, CES, Designer, Los vegas, US
2017, Global Sources, Organizer, Hongkong, CHINA
2017, IDEAL, Shanghai, CHINA

AWARDS:
2017, Innovation Awards, CES, Las Vegas, US - Smartshoe
2017, Best Product Design, Global Sources, Hongkong - CITY Hybrid Watch

PRESS APPEARANCES:
Fashion Network,January 2017,Germany, http://de.fashionnetwork.com/news/Digitsole-stellt
-erste-Smartshoe-Kollektion-vor,769912.html#.WmFnS
ZP1X64

Les echos - Smartshoe, March, 2017, France https://business.lesechos.fr/entrepreneurs/innovat
ion-recherche/0211860693060-digitsole-invente-la-b
asket-intelligente-qui-se-lace-toute-seule-307316.
php

Globalsources - Smartshoe, june, 2017, Singapore http://www.globalsources.com/gsol/I/Mens-sneaker/a
/9000000144003.htm

Get News - Smartshoe, June,2017, Japan, http://getnews.jp/archives/1787196

EllE CHINA, Smart Watch LIFE, October,2017, CHINA

Esquire, Smart Watch LIFE, September, 2017, http://beauty.aili.com/46/2808784.html

LANGUAGE SKILLS:
-Chinese(Native)
-French(Fluent)
-English(Advanced)

COMPUTER LITERACY:
Adobe Photoshop - Expert
Adobe Illustrator - Expert
Adobe Premiere Pro - Expert
Adobe Indesign - Advanced
Solidworks - Advanced
Rhino - Advanced

HOBBIES:
Running, Swimming, Coloring, Graffiti

WEB SITE:
https://www.noerden.eu

REGISTRATION DATE:
2017-12-19 07:58:45

COUNTRY:
China

ACCOUNT TYPE:
Enterprise

Awards received by NOERDEN


Noerden Smart Watch City Professional Hybrid Smart Watch

Golden A' Design Award Winner for Jewelry, Eyewear and Watch Design Category in 2017
Yunfan Xia for Noerden(shanghai)information Technology Co., Ltd

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