Noerden Hybrid Smart Watch City Professional Hybrid Smart Watch by Yunfan Xia

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DESIGN DETAILS
DESIGN NAME:
Noerden Hybrid Smart Watch City

PRIMARY FUNCTION:
Professional Hybrid Smart Watch

INSPIRATION:
Designed for young business travelers who don't want to sacrifice style over functions. CITY is meant to help them to find work-life balance by following them everywhere from the gym to the boardroom.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With Invisible Tech hidden behind the elegance of European watch design, CITY marks a new era in fashionable tech-cessories. This professional hybrid smart watch with a one-year battery life never needs to be charged and goes beyond 24/7 activity tracking with a myriad of smart assistant features to encourage young business travelers to be more active and simplify their busy lives.

OPERATION / FLOW / INTERACTION:
24/7 activity and sleep tracking, automatic run detection, sedentary reminder, goal achievement display, world time synchronization, message/calls/alarm vibration alert, call rejection control, do not disturb feature, compass, camera remote control, paired Android & IOS mobile app

PROJECT DURATION AND LOCATION:
The project started in December 2016 in Paris, design finished in April 2017 in Shanghai. The APP started in September 2017, finished January 2018 in Shanghai. The project was exhibited in Hong Kong Mobile Electronics Trade Show in October 2017 in Hongkong and won the ''Best Product Design'' Award from the STARTUP LAUNCHPAD. The product was revealed to consumers at IDEAL HOME SHOW in December 2017 in Shanghai.

PRODUCTION / REALIZATION TECHNOLOGY:
Swiss movement, stainless steel case, sapphire glass, second hand, Luminova hands, waterproof to 5ATM/50 meters, 1-year battery life using all functions, goal achievement/notifications display

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product Dimension: 46mmx12mmx250mm(WxDxH) Packaging Dimension: 120mmx80mmx122mm(WxDxH)

TAGS:
Hybrid Smart Watch, Invisible Tech, Healthy Lifestyle, Business Travel, Activity Tracking, Smart Assistant, French Design, Smart APP Analysis, Swiss movement

RESEARCH ABSTRACT:
We conducted in depth market research into specifically designed segments of the population who are most geared towards buying and using accessories such as watches and activity trackers. The objectives were to define a consumer base to cater a new product to, one that would have an obvious and direct positive impact on their lives. Our team studied global consumer segments covering such areas as sex, race, age, proclivity to fashion, adaption of new technologies, career orientation, and time spent traveling to determine what aspects of tradition and what of new technologies to incorporate into the overall design. In the case study for this latest watch, consumer insights were of utmost value to use as we truly wanted to create something for the individual.

CHALLENGE:
How to answer the needs of a consumer base that seeks a healthy lifestyle while still maintaining a highly active work life. How to make the smart usage scenario easier without changing normal watch-use habits. How to respect traditional watch design while simultaneously integrating smart functions that modern consumers are coming to expect in a wide range of products. How to find solutions to making the battery life as long as possible (currently one year which is 20 times longer than other smartwatches).

ADDED DATE:
2017-12-20 07:59:49

TEAM MEMBERS (5) :
CEO: Christopher CERMOLACCE, , Industrial Product Director: Pan FAN, Designer: Yunfan XIA, CTO: Rico ZHU and Marketing Director: Lea Hindelang

IMAGE CREDITS:
NOERDEN

PATENTS/COPYRIGHTS:
CE, WEE, ROHS certifications in process

Visit the following page to learn more: https://www.noerden.eu/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Noerden(Shanghai)Information Technology Co.,Ltd

PROFILE:
We are a new French brand created by a young multicultural team in Paris and Shanghai, all driven by one mission: inspire healthy lifestyle. ​ We create smart products with intelligent design for active people living in bustling cities around the world to track their biometrics. ​ From smart watches and body scales to blood pressure monitors, our products are all designed for daily use to improve your health. Because healthy living has a different meaning for each of us, our App provides with clear health analysis for everyone to find life balance at his own rhythm. As a start-up we think fast, create and develop even faster. We work in small cross-functional teams, with transparent communication, respect, efficient information flow and short decision making processes.

NOMINATION DETAILS

Noerden Hybrid Smart Watch City Professional Hybrid Smart Watch by Yunfan Xia is a Nominee in Jewelry, Eyewear and Watch Design Category.

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AWARD DETAILS

Noerden Hybrid Smart Watch City Professional Hybrid Smart Watch by Yunfan Xia is Winner in Jewelry, Eyewear and Watch Design Category, 2017 - 2018.

· Read the interview with designer Yunfan Xia for design Noerden Hybrid Smart Watch City here.

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· Click here to register inorder to view the profile and other works by Yunfan Xia.
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