Profile: Jon Sumroy

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About Jon Sumroy : "From unlikely beginnings as a pharmacist to his current career as an inventor, entrepreneur and CEO, Jon lives each day by Helen Keller’s motto ... "Life is either a daring adventure or nothing". His journey has adopted this Grab-and-Go attitude to life and taken him on many different, wonderful adventures around the world.  
As CEO and Inventor of mifold® Grab-and-Go Booster Seat® Jon has both a job and a passion.  Having created the ultra compact child restraint category with mifold, Jon’s vision is to protect every child, in every car, on every journey, every time.  Launched in May 2016, there are already more than a quarter of a million mifold grab-and-go booster seats being used worldwide. 
It started in 2001, when Jon had a vision to create a child car safety seat that was so compact and portable that his four children could keep one with them all the time and be safe, no matter whose car they were in.  It took a few years, and now his children are too old for booster seats, yet he is delighted that at this moment there are hundreds of thousands of parents and caregivers worldwide benefiting from his invention.
The simple fact is that today, there are still at least 20% of journeys where children do not have a car seat: in carpools, with grandparents or other relatives, in taxis, on vacations, in rental cars and so on.  And this does not include bigger kids on the border of the regulatory limits, who do not want to appear babyish to friends, who have already outgrown child restraints. With mifold there is no longer any excuse.  mifold is the most advanced, compact and portable device ever invented, it is more than 10 x smaller than a regular booster seat, and just as safe. A child can easily keep one with them all the time and drivers can keep spares, without cluttering up a car and losing cabin or luggage space.  The mifold Grab-and-Go booster seat has been safety tested in facilities around the world and meets or exceeds the United States, NHTSA standard FMVSS 213, the Canadian RSSR and the European standard, ECE R44.04 as well as the Chinese, Korean and Chilean standards.
Jon’s 25-year career has conveniently brought him to this point.  Senior executive roles with large established companies like Unilever and Johnson & Johnson, with digital pioneers like 888 Holdings PLC, as well as tiny start-ups and many consulting clients have given Jon a broad and varied experience.  Today Jon is uniquely placed to bring this all together as a lead development, manufacturing and distribution business that sells the innovative mifold® seat worldwide; over the internet and through traditional retail channels.
The mifold Grab-and-Go booster seat launched with a successful crowd funding campaign, raising of over $2.6 million. mifold is now available in worldwide and in the largest  and most reputable retailers including Amazon, Target, Buybuy Baby, Toys R us, John Lewis and many more.
And this is just the beginning. mifold is already developing new products to protect every child, in every car, on every journey, every time.
You can read about the complete mifold story on mifold.com/video.
It really has been quite an adventure!
 
ORGANIZATION:
Carfoldio Ltd.

EDUCATION:
1990, BSc (Hons), Pharmacy, Manchester University, Manchester/UK

EXPERIENCE:
1990-1992, Pharmacist, Boots
1992-1999, Marketing Manager at Unilever
1999-2002, CEO at Amicada
2002-2006, Managing Director at Johnson and Johnson Consumer Israel
2006-2008, CMO at and SVP Asia/Pacific at 888
2008- 2012 Digital Mentor
2012- Present, CEO and Inventor of mifold

WEB SITE:
www.mifold.com

REGISTRATION DATE:
2016-12-04 11:09:26

COUNTRY:
Israel

ACCOUNT TYPE:
Start-Up

Awards received by Jon Sumroy


Mifold® Grab-and-Go Booster

Silver A' Design Award Winner for Baby, Kids' and Children's Products Design Category in 2016
Tiko Product Design Studio for Carfoldio Ltd

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