Profile: Manuel Guerrero

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About Manuel Guerrero : Manuel Guerrero is a Graphic Designer from Mexico, specialized in multimedia, typography and print design. Awarded by the Type Directors Club of New York 2009, Bienal de Tipos Latinos 2010, Bienal Internacional del Cartel en Bolivia 2013, 2015, nominated to the German Design Award 2010, finalist in The Trnava Poster Triennial 2015 & Nominated to receive The A'Design Award 2016. His work has been featured in several publications like the Fontfeed by fontshop, I Love Typography, Unos Tipos Duros, Tiypo magazine, TDC typography 30, TEDx, Typodarium 2010, 2011 & 2012, Digital Arts, Novum 08 2010, Page Magazine & Communication Arts.
STATEMENT OF ART:
As a designer, my work is deeply rooted in the folklore and traditions of my native Mexico. This rich cultural tapestry informs much of my design practice, offering a wealth of inspiration that connects the modern world with the ancient, the indigenous with the contemporary. I look to the vibrant color palettes, intricate patterns, and symbolic imagery that are central to Mexican visual culture—whether it’s the geometric forms found in pre-Hispanic art, the folk art of rural Mexico, or the bold and expressive iconography that speaks to the heart of Mexican identity. These elements are the foundation of my work, providing both aesthetic inspiration and emotional resonance.

Typography, in particular, holds a special place in my creative process. I am fascinated by how letterforms can communicate not just words, but emotions, tone, and personality. I often explore typography not only as a tool for communication but as an integral visual element that forms part of the overall composition. The references I collect—ranging from the bold, expressive letterforms found in traditional Mexican posters to more modern typographic explorations—guide my process as I craft typographic systems that feel both rooted and forward-thinking.

ORGANIZATION:
Bluetypo

EDUCATION:
1992, Graphic Design, Facultad del Habitat, Universidad Autonoma de San Luis Potosi, Mexico.
2003, Graphic Design, MA, Facultad del Habitat, Universidad Autonoma de San Luis Potosi, Mexico.
2010, Arquitectura, Diseño, Urbanismo, PHD, Universidad Autonoma de Morelos, Mexico

EXPERIENCE:
Since 2000 Research at Facultad del Habitat, Universidad Autonoma de San Luis Potosi, Mexico.
Since 2000 Freelace

PRIVATE EXHIBITIONS:
2018, "Type & Code. Grafoteca, Universidad del Centro de México" San Luis Potosi/|México.

MIXED EXHIBITIONS:
2013, Exposición Con Dos Colores. Centro Cultural Matadero. Madrid, España.
2013, Exposición de Carteles Posada 100. Puebla, México.
2014, Exposición digital Ayotzinapa. Ciudad de México, México.
2015, Exposición 50 aniversario Julián Carrillo. Centro Cultural Julián Carrillo. San Luis Potosí, México.
2016, San Luis en Cartel. Bienal Internacional del Cartel en México. Palacio de Minería. Ciudad de México, México.
2016, Exhibition @ Mood. 09 – 28th July. Silver A’ Design Award for Graphics and Visual Communication Design Category. Ex-Chiesa di San Francesco is located at Viale Lorenzo Spallina, 1, 22100, Como/ Italy.
2016, Espacio Simón I. Patiño. 3 ago. Exposición 14 Bienal Internacional del Cartel México. La Paz, Bolivia.
2016, Award Winning Designs Exhibition. 2nd of July – 4th of August.Further Exhibition at Award Winning Designs Exhibition Cube Design Museum. Museumplejn 2, 6461 MA Kerkrade Netherlands.
2016, Festival of Architecture and Interior Designing Conference. 23rd – 24th of September. Further Exhibition at Festival of Architecture and Interior Designing Conference The Lalit Mumbai. Sahar Airport Road, Andheri East, 400059 Mumbai India.
2016, Grand Design Exhibition. 28th of September – 1st October. Further Exhibition at Grand Design Exhibition Bologna Design Week. Palazzo Zambeccarj. Bologna, ltaly.
2016, Museo de la Estampa y del Diseño Carlos Cruz-Diez. 7 octubre. Exposición Tipos Latinos 2016. Séptima Bienal de Tipografía Latinoamericana. Caracas, Venezuela.
2016, Museo Franz Mayer. 7 octubre. 14ª Bienal Internacional del Cartel en México. Ciudad de México.
2016, Biblioteca Nacional de Chile. 2 – 8 nov. Exposición Tipos Latinos 2016. Séptima Bienal de Tipografía Latinoamericana. Santiago, Chile.
2106, Exposición 24 aniversario de Formato Libre. Jalapa, Veracruz.
2016, Shenzhen International Industrial Design Fair. 6th – 8th November. Further Exhibition at Shenzhen International Industrial Design Fair Shenzhen Convention & Exhibition Center. SZCEC Fuhua Rd. Shenzhen China.
2016, Behance Portfolio Reviews. Colima, México.
2016, Los Colores del Cine. Rodando Film Festival. San Luis Potosí. México.
2016, Festival of Architecture and Interior Designing Conference. 2nd – 3rd of December. Further Exhibition at Festival of Architecture and Interior Designing Conference Hotel Lalit Exposition Center. Barakhamba Avenue, Connaught Place, Near Modern School New Delhi India.

2016, La Lotería. Galería Peatonal Juegos, Trazos y Colores. Jalapa, México.

2017, Centro Cultural Atarazanas. 27 y 28 de enero. Exposición Tipos Latinos 2016. Séptima Bienal de Tipografía Latinoamericana. Veracruz, México.
2017, Exposição TL em Brasília. vie 4 ago. Mostra Tipos Latinos no espaço Caixa Cultural, na cidade de Brasília-DF. Brasil.
2017, Centro Cultural Clavijero. 5 sept – 31 dic. Exposición 14 Bienal Internacional del Cartel México. Morelia, Michoacán. México.
2017, Centro de las Artes. Bicentenario. 7 nov. Exposición Séptima Bienal de Tipografía Latinoamericana. Tipos Latinos 2016. San Luis Potosí. México.
2017, Exposição TL no Type12h CE. 20 nov. Mostra Tipos Latinos no evento Type12 CE, realizado na Universidade Federal do Ceará, na cidade de Fortaleza-CE, Brasil.
2017, Exposição TL no DiaTipoRJ. 21 dic. Mostra Tipos Latinos no evento DiaTipoRJ, realizado na Escola de Comunicação e Design do Instituto Infnet, na cidade do Rio de Janeiro-RJ, Brasil.
2017, ¡A darle que es mole de olla!, Carteles sobre refranes. Bienal Internacional del Cartel en México. Galería Instituto Tecnológico de Sonora. Sonora, México.
2017, Umberto Eco: 95 carteles en homenaje al maestro de la lucidez. Museo Nacional de Arte (MNA). La Paz, Bolivia.
2018, Type & Code. Grafoteca, Universidad del Centro de México. San Luis Potosí. México.
2018, XII Jornadas sobre la Práctica del Diseño. Escuela Superior de Diseño de Aragón- ESDA. Aragón, España.

AWARDS:
2009, Certificate of excellence in type design, Type Directors Club, NY/USA
2010, Nominee to Designpreis Deutschland, Frankfurt/Germanny
2010, Certificate of excellence in type design, Tipos Latinos, Veracruz/Mexico
2013, Selected poster, Bienal Internacional del Cartel Bolivia
2015, Selected poster, Bienal Internacional del Cartel Bolivia
2015, Selected poster, Trienal Poster of Trnava/Solvak
2016, Selected typography, Tipos Latinos, Buenos Aires/Argentina
2016, A' Design Award Siver, A' Design Award & Communications, Milan/Italy 2017, Selected poster, Bienal Internacional del Cartel LaPaz/Bolivia

PRESS APPEARANCES:
2009, Optica Normal, Type Directors Club (U.S.). Typography 30: The annual of the Type Directors Club, pages 274-275, NewYork, US.
2010, La tipografía como recurso. ForoAlfa. Argentina.
2012, La Interacción en el proceso de lectura en los medios electrónicos. Revista de Arquitectura, Diseño y Urbanismo, México/México, ISSN: 2007-4727
2013, Revista Sedición. Especial de Tipografía. Ciudad de México, México.
2015, La experimentación formal en el diseño tipográfico., Diseño en Síntesis. Reflexiones sobre la cultura del diseño, México/México, ISSN: 1665-1294
2016, Magazine IdN V.23 No. 3: Type & Lettering in Posters. Hong Kong, China.
2017, Experiment rewarded: Manuel Guerrero takes silver in A’ Design Award. 365 TYPO TWO, pages 159-160, PARIS/FRANCE, ETAPES-EDITIONS, ISBN: 976-10-95254-01-0

ACADEMIC PUBLICATIONS:
2017, "Interacciones multisensoriales en el diseño gráfico",
DAYA. Diseño, Arte y Arquitectura, ECUADOR, ISSN: 2550-6609 ISSN: 2588-0667
2106, "La representación del espacio tiempo en el diseño gráfico", DAYA. Diseño, Arte y Arquitectura, ECUADOR, ISSN: 2550-6609 ISSN: 2588-0667
2015, "La experimentación formal en el diseño tipográfico.", Diseño en Síntesis. Reflexiones sobre la cultura del diseño, MEXICO/MEXICO, ISSN: 1665-1294
2012, "Los medios electrónicos como una alternativa sustentable para la disminución en el consumo de papel.", Revista H+D, MEXICO/MEXICO
2012, "La Interacción en el proceso de lectura en los medios electrónicos
Revista de Arquitectura, Diseño y Urbanismo, MEXICO/MEXICO, ISSN: 2007-4727
2023, "El mercado del arte digial NFT" Universidad Autónoma de San Luis Potosí. San Luis Potosí, México
2023, "The Eye tracking, una herramienta complementaria para la evaluación del diseño" Zincografía, 7(13). https://doi.org/10.32870/zcr.v7i13.203 Guadalajara/México.

BOOKS:
2023, "Reflexiones en torno al arte y el diseño", Universidad Autónoma de San Luis Potosí, Universidad Complutense de Madrid. San Luis Potosí/México. doi.org/10.58493/scripsi.uaslp.48

LANGUAGE SKILLS:
English (Intermediate)
Potugues (Pre-Intermediate)

COMPUTER LITERACY:
Adobe Illustrator, Advanced
Adobe Photoshop, Advanced
Adobe InDesign, Advanced
Processing, Novice
Glyphs, Intermediate
FontLab, Intermediate
Robofont, Intermediate

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2017, "Twelfth International Conference on Design Principles & Practices", Elisava Barcelona School of Design and Engineering, BARCELONA/SPAIN.

MEMBERSHIPS & ASSOCIATIONS:
2017, ATypI, Association Typographique Internationale
2017, Type Directors Club. NY. USA.
2024, Asociación Mexicana de Tipografía. Mexico/México
2024, asociación Iberoamérica Diseña. Madid/España

HOBBIES:
Biking, Cooking

WEB SITE:
https://bluetypo.com

PORTFOLIO URL:
https://www.behance.net/bluetypo

REGISTRATION DATE:
2016-02-18 15:59:30

COUNTRY/REGION:
Mexico

ACCOUNT TYPE:
Professional

Awards received by Manuel Guerrero


Typographic Posters Poster Series

Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2015
Manuel Guerrero Salinas for Bluetypo



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