Profile: Sarah Giblin

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About Sarah Giblin : Sarah Giblin founded UK urban product design company Riut in 2014. She is a one-person entrepreneur who designs every aspect of RiutBags. Riut, pronounced "riot", stands for Revolution in user thinking. This is Sarah's personal mantra, her disruptive yet positive design philosophy and the impact she wants her products to have on their users. RiutBag users are urban travelers: commuters, urban tourists and city dwellers. Sarah designs products to meet the demands of our urbanisation challenges: high density population, associated crime, stress, time pressure and fear of crime. Riut's products empower the user to feel calmer and safer in an urban context. Riut is communicative, open, honest and user focussed. Riut was built on social media surveys and successful crowdfunding via Kickstarter.
STATEMENT OF ART:
Riut, pronounced "riot", stands for Revolution in user thinking. This is my disruptive yet positive design philosophy which reminds me to focus purely on the user and that users are best placed to spot design problems and solve them. It has a similar effect to the Bauhaus "form follows function" mantra. I also wish my designs to enable my users to have a revolution in their own thinking.

I believe every complaint is a potential new product and users of products are best placed to find problems and solutions with them. As users, we can believe that in our own ideas and use the free tools of crowdfunding, blogging and social media to share our ideas.

I believe product design must benefit the user. In the case of the RiutBag, a simple change means individuals can travel feeling secure in busy urban spaces. This reduces individual daily stress, reduces suspicion between travellers and actually reduces likelihood of loss or opportunistic theft. Imagine the positive impact if everyone were to wear their bag the Riut way round.

This mantra, Revolution in user thinking - Riut - is a rich source of questioning design, art and democratising creativity. I practice the Riut mantra myself and encourage it in everyone of any age.

ORGANIZATION:
Riut

EDUCATION:
2003-2007 University of Manchester, Government and Economics BA (Econ) Political Theory MA
2010-2011 Graduate Diploma in Law

EXPERIENCE:
2014 to present: Designer and founder of Riut
2011-2014 Executive assistant and PR and communications manager
2007-2010 Journalist and press analyst
2004-2008 BBC Daily Service singer and consort singer

EVENTS:
2016, Speaker: "Revolution in user thinking: how to have an idea" TEDxBrighton main event
2015, Speaker:"I predict a Riut" GROW Startup hub, Sarah Giblin
2015, Speaker:"Develop3D Live" 3D printing conference, startup stage, "Revolution in user thinking" by Sarah Giblin
2014, Interactive speaker: "TEDx Brighton Many Hands: Ideas Lab", Brighton Dome, BRIGHTON/GREAT BRITAIN
2014, Speaker: "Ideas Factory - Sarah Giblin, Riut founder", Manchester Business School, MANCHESTER/GREAT BRITAIN

AWARDS:
2016, Platinum A' Design Award in Fashion and Travel Accessories Design Competition Category, Italy
2015, Finalist, British Inventors Project, UK
2014, Golden A' Design Award in Fashion and Travel Accessories Design Competition Category, Italy

PRESS APPEARANCES:
2016, "RiutBag R10 review", Trusted reviews, UK http://www.trustedreviews.com/riutbag-r10-review

2016, "Review: Riutbag, the back-to-front backpack designed to keep your gadgets safe from thieves", 9to5mac.com, USA
http://9to5mac.com/2016/01/05/riutbag-review-riut-
backpack-review/

2016, "Backward thinking! The new rucksack hailed as one of best travel products of the year because its reversed zips and pockets make it virtually theft-proof", Daily Mail, UK
http://www.dailymail.co.uk/travel/travel_news/arti
cle-3406434/Backward-thinking-new-rucksack-hailed-
one-best-travel-products-year-reversed-zips-pocket
s-make-virtually-theft-proof.html#ixzz40oJoOBsA

2016, "Anti-theft backpack and more safety items for the savvy traveller", Yahoo!, USA
https://ca.finance.yahoo.com/blogs/insight/anti-th
eft-backpack-and-more-safety-items-for-the-savvy-t
raveller-161505435.html

2014, "RiutBag helps keep thieving hands away from backpack belongings" , Gizmag, November, Canada http://www.gizmag.com/riutbag-backpack/34440/

2014, "Kickstarter Pick Of The Week: RiutBag, Pickpockets Aint Gonna Touch This Bag!", Vulcan Post, November, Singapore https://vulcanpost.com/80601/kickstarter-riutbag-s
afe-storage/

2014, "Reading designer bags new backpack design", Reading Chronicle, December, Great Britain http://www.readingchronicle.co.uk/news/roundup/art
icles/2014/12/03/105764-reading-entrepreneur-bags-
new-backpack-design/

2014, "4 Crowd Funded Inventions That Would Make Travel Safer", Huffington Post, November, USA http://www.huffingtonpost.com/shermans-travel/4-cr
owdfunded-inventions_b_6139632.html

2014, "Top 10 Creative Business Ideas in the North West", BDaily, December, Great Britain https://bdaily.co.uk/creative/16-12-2014/top-10-cr
eative-business-ideas-in-the-north-west/

LANGUAGE SKILLS:
English (Native)
German (Advanced)
French (Beginner)
Mandarin (Beginner)

HOBBIES:
Urban travel, music, tech, future, data, philosophy, urban problem solving

WEB SITE:
www.riut.co.uk

PORTFOLIO URL:
www.riut.co.uk

REGISTRATION DATE:
2015-01-03 17:39:44

COUNTRY:
Great Britain

ACCOUNT TYPE:
Start-Up

Awards received by Sarah Giblin


Riutbag Crush Safe Urban Daypack

Silver A' Design Award Winner for Fashion and Travel Accessories Design Category in 2016
Sarah Giblin for Riut Limited
Riutbag Rucksack

Golden A' Design Award Winner for Fashion and Travel Accessories Design Category in 2014
Sarah Giblin for Riut
Riutbag R15 Secure Laptop Backpack

Platinum A' Design Award Winner for Fashion and Travel Accessories Design Category in 2015
Sarah Giblin - Riut for Riut Limited

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