Profile: Alejandro P Figueredo

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About Alejandro P Figueredo : My responsibilities on a daily basis encapsulate the whole spectrum of product design and development. Starting from market and consumer research, followed by concept ideation of form and function and creating mechanisms with visual communication. In the final stage of development, the modeling and prototyping of the concepts are created and minute details like, choosing a color palette based on forecasts, are refined. Next, comes the manufacturing point where I coordinate and plan production time and delivery, fixing and improving details that could simplify the production line efficiency. Once the final production prototype is completed, the closing phase begins with the execution of packaging based on the object's specific type of market. Meanwhile, quality control has to be checked and approved. Once all of these tasks are achieved the products begin shipment from their corresponding manufacturing country and with each batch, a random production sample is revised for quality purposes. And the cycle begins anew. With a new idea comes a handful of new discoveries and creativity. Developing a product goes beyond technical skills. Being curious is a second nature for me and I love discovering new materials and methods and exploring their maximum potential. My focus is to create things that can start a dialogue with people and ultimately become more than just objects, my intention is to make things that narrate a story and yet look effortlessly designed. Understanding the whole spectrum of product development has helped me become aware of the consumer's feelings and to try to make them rediscover and fall in love with ordinary things again.
STATEMENT OF ART:
Disrupting the routine is an easy way of making a concise impression and creating a long lasting memory.

ORGANIZATION:
Zurlo New York

EDUCATION:
2013, Product Designer, BFA, SCAD, Georgia/USA.

EXPERIENCE:
2011, Product Designer Intern, WET Design, California/USA.
2012, Furniture Designer, Ritz-Carlton, Puerto Rico/USA.
2013, Junior Product Designer, Merkury Innovations, New York/USA.
2013, Founder Creative Director, Zurlo New York, New York/USA.

PRIVATE EXHIBITIONS:
2010, ArteFist Foundation, "Design Week", Puerto Rico

MIXED EXHIBITIONS:
2011, "Duplique Chair", Galeria Pretus, Puerto Rico/USA.
2012, "PLZ DNT TCH", Salone Satelite, Milan/Italy.
2014, "Collection of Objects", Boom Fair, Puerto Rico/USA.

EVENTS:
2013, Jury at "Award to Innovation", By ArteFist-Fundation, Puerto Rico.

AWARDS:
2011, 1st Place "Industrial Design", Design eXchange, Puerto Rico.
2012, 1st Place "Fashion Showdown" Abercrombie and Fitch, USA.

PRESS APPEARANCES:
2012, "Productivity", DAMN 34, EUROPE
2013, "One to Watch", FX Magazine, April, UK.

BOOKS:
2013, "JCPenney", on “Retail Shopping Bags” Page 140, by Monsa, Spain.
2015, "Bubble Gum Cards", on “Ecological Bottles Boxes Bags” Page 54, by Monsa, Spain.

ACCOLADES:
2012, "IDSA Souther Conference", TOP 5 Industrial Designers SCAD, USA

LANGUAGE SKILLS:
Proficient: English and Spanish
Basic: German

COMPUTER LITERACY:
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Rhino, Alias, Solid Works, KeyShoot

COURSES, SEMINARS AND WORKSHOPS::
2010, "Summer Design Workshops", Boisbuchet, France

MEMBERSHIPS & ASSOCIATIONS:
2010, IDSA, USA

COLLECTIONS:
2012, "SCAD Private Collection", Li Table, USA

JURY MEMBERSHIPS:
2013, ArteFist Foundation, "Innovation Award", USA

HOBBIES:
Kitesurfing, Cooking, Snowboarding, Sailing

CLIENTELE:
JCB, JCPenney, Toms, TM22

WEB SITE:
ZurloNY.com

PORTFOLIO URL:
ZurloNY.com

REGISTRATION DATE:
2014-09-28 15:01:23

COUNTRY:
United States of America

ACCOUNT TYPE:
Start-Up

Awards received by Alejandro P Figueredo


Sterling Bag-The Epitome of Versatilit 3in1 Backpack, Briefcase & Shoulder Bag

Golden A' Design Award Winner for Fashion and Travel Accessories Design Category in 2014
Alejandro Figueredo for Zurlo New York

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