About Ela Pincu : Ela Liberman Pincu, born and raised in Jerusalem, holds a Bachelor degree of Design and a Master degree of Industrial design for medical purposes (Graduated with honors). The beginning of her professional experience included work for different companies and after a few years, in 2008, Ela established her own studio- Liberela design & development. The studio is located in Sitria, a rural and peaceful village, overlooking olive trees and horse stables. During the years Ela has led numerous projects for leading firms in Israel, USA and England in a variety of fields; medical devices, Hi Tech products, consumer and packaging. Her studio offers a wide range of design services; detailed research, initial concept design, illustration, Plastic engineering and manufacturing. End-to-end design and development solutions.