Profile: Merla Laguna + ioolot.com

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STATEMENT OF ART:
"An effective Design Direction melts the industry in an economic reality, considering the human factors, the production technology and the life cycle of the product to innovate and unify in a more sustainable way, the brand, the product, the packaging, the communication: electronic, printed and three-dimensional in order to create a new effervescent language that transmits itself into consumer communities" Be realistic demand the impossible!

ORGANIZATION:
ioolot

NON-DESIGN OCCUPATION:
Entertainer Hospitality, tourism, leisure, sports

EDUCATION:
2007, Marketing & Communication, Short therm course, Universita Ca'Foscari di Venezia, Venice, Italy

2002 – 2005, Bachelor Specialization in Extreme Design, Politecnico di Milano, Milan, Italy

2000 – 2005, Bachelor of Arts in Industrial Design, Centro de Investigaciones de Diseño Industrial, Universidad Nacional Autonoma de Mexico, Mexico City, Mexico

EXPERIENCE:
2012 – Present, Design Director & Entrepreneurship, ioolot - Clothing solutions for people with difficulty for dressing, Distrito Federal, Mexico

2012, Design Professorship, Inserción profesional, Diseño Industrial, Ciclo de Vida del Producto, Tecnológico de Monterrey, Distrito Federal, Mexico

2011, Design Direction, Product Life Cycle Design, Consultancy Firm -Life CYCLE Design, Distrito Federal, Mexico

2006 - 2010, Partner - Head Design Director, Corradini Advisors - Accountancy, legal, finance, marketing and industrial design services tailored to the clients needs, Veneto - Italy

2007 – 2010, Design Direction Consultancy, Vidal group- Shoe makers factory, Mexico City

2004 – 2011, Design Director, ATEC - Tutondo - Multiroom and HI-FI Sound Systems, Venice, Italy

2001, Industrial Design Intership, Design Services and Research LTD, London England

1994 – 1999, Industrial Design Consultancy, Giulietta Art Glass de México - Stained glass factory specialized in customized designs and glass products,
Mexico.

AWARDS:
Top Design - Top Audio - Milan
Plus X Award - Dusseldorf
Remarked - 100% Design London
BID - Bienal Iberoamericana de Diseño

PRESS APPEARANCES:
My Designs have appeared in more thousands of magazines and books worldwide.

LANGUAGE SKILLS:
Spanish - Native, Italian (Near Native), English (Advanced)

COMPUTER LITERACY:
Photoshop, Illustrator, Lightroom, Indesign, 3d Max, Rhino, Fry Render, Autocad, Soundforge, Network rendering

COURSES, SEMINARS AND WORKSHOPS::
2010, Managment & Business Development, ITAM - Mexico City

2009, Design for Plastics, Politecnico di Milano - Milan, Italy

2007, Managment - “How to motivate the cooworkers”, NEWAYS - Milan, Italy

2002, Workshop - “Il Design del Viaggio”- Piquadro. Politecnico di Milano - Facolta’ Del Design III. - Arq. Karim Azzabi - Milan, Italy

2001, Workshop - “Water in Movement” - Gardena. Vitra Design Museum & Center George Pompidou. - D.I. Franco Clivio - Domaine Du Boisbouchet, France

2000, Language courses Global Village. - Toronto, Canada

1999, Steel Elaboration - The process. AHMSA, Altos Hornos de México. - Monclova, Coahuila, Mexico

1998, Illumination Design. UNAM, Faculty of Architecture. - Mexico City

1997, Process for Exportation. BANCOMEXT - Banco de Comercio Exterior. - Mexico City

1997, Administration of small Industries Centro CRECE - PYMES - CANACINTRA. - Mexico City

1996, Microprocesors and Basic Electronics UNAM, Faculty of Engineering. - Mexico City

1996, Applied Electronics - Introduction to Engineering UNAM, Faculty of Engineering. - Mexico City

1994, Superconductivity UNAM, Institute of Physics. - Mexico City

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2010, Workshop - From the emotion to royalties, Universidad - Tecnológico de Monterrey, Guadalajara - Mexico

2009. Lecturer, Emotional Design, ITESO - Universidad Jesuita Guadalajara, Guadalajara - Mexico

2008 - 09, Lecturer, The Multidisciplinarity of Design, Universidad - Tecnológico de Monterrey, Mexico City

2007, Professor - Lecturer, Workshop Trends - Fashion, Workshop Industrial Design, Professor, SUN YAT SEN - Lignan University College, Guanghzou, China.

2007, Lecturer, Italian Design Week - Italian Consulate, Guanghzou, China. www.sysu.edu.cn

HOBBIES:
Cycling, reading, party organizer, music lover and Salsa dancer.

CLIENTELE:
2009 – 2010, Industrial Design Consultancy, BAT - Sun Awnings, Veneto, Italy

2008 – 2009, Design Direction Consultancy, Tobe- Fashion + Shoes, Spain

2008 - Industrial Design Project, Alberto del Biondi - Industria del Design, Padova, Italy

2007 – 2008, Branding Design Consultancy, Zilfor - Odontotechnical Specialized Furniture, Veneto - Italy

2007, Product Design Consultancy, La Scala - Coffe Machine Industry, Veneto - Italy

2006, Design Direction Consultancy, KingSight - Bergamin & s.a.s, Veneto - Italy

2005, Industrial Design Project - "The Kitchen of the Future", Towa Creative, Osaka, Japan

2004, Industrial Design Consultant, Allunorm - Office Furniture Systems and Interior Design, Dusseldorf, Germany

WEB SITE:
www.merlalaguna.com

PORTFOLIO URL:
http://mx.linkedin.com/in/merlalaguna/

REGISTRATION DATE:
2013-09-24 19:40:04

COUNTRY:
Mexico

ACCOUNT TYPE:
New

Awards received by Merla Laguna + ioolot.com


Ohl Sub-Woofer Lamp

A' Design Award Winner for Digital and Electronic Devices Design Category in 2013
José L. Merla Laguna for Tutondo
Ioolot-Easy Going Pants For Easy Dressing-Incontinence

Silver A' Design Award Winner for Differently Abled and Seniors' Assistance Design Category in 2013
José Lorenzo Merla Laguna for Ioolot

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