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View Larger Image and Additional Photos of AS DesignAS Design founder & design director Sam Sum adheres to a philosophy that combines “Aesthetics and Style”, leading to visually stunning and thought-provoking.
With vast imagination, great market sense and determination to work together and achieve results with clients, AS Design has grown into a thriving design firms in Hong Kong. The strength of the design agency lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned, the international brands mainly in Hong Kong & Mainland China as well as South Pacific region, as well as commercial interior design of shopping mall, hospitality, retail, residential and office spaces.
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ORGANIZATION:
AS Design
AWARDS:
2024 Korea K-Design International Award Winner – Space Category - NOC
2023 United States INT Interior Design Awards Winner – Commercial Interior – NOC 2023 United States IDA Awards Sliver Winner – Hospitality Interior Design- Coffee Shop –NOC 2023 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – NOC
2017 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – K11 Molecular Marché
2017 China CNDA China Building Decoration Association – Annual Best Design Team (Four Lau & Sam Sum)
2017 China CIDF 12th China International Architectural Decoration and Design Art Fair – 2016-2017 International Worldwide Art Innovative Design Award (Asian Top) Gold Winner – Commercial Space – K11 Natural
2017 China CIDF 12th China International Architectural Decoration and Design Art Fair – 2016-2017 The Top 10 Most Originality Design Companies (F&B Space) Winner
2017 Korea K-Design International Award Winner – Space Category - K11 Natural
2017 Korea K-Design International Award Winner – Space Category - K11 Molecular Marché
2017 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – K11 Natural
2017 Italy A' Design Award Bronze Winner – Interior Space and Exhibition Design – K11 Molecular Marché
2016 United States 10th IDA Interior Design Honorable Mention – Professional - Renovation – K11 Natural
2016 Korea K-Design International Award Winner – Shops / Showrooms Spaces – UM Junior
2016 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – UM Junior Top Kid’s Wear Store
2016 Hong Kong Mediazone’s Hong Kong Most Valuable Companies Awards – Hong Kong Most Valuable Services Award Winner
2015 United States 9th IDA Interior Design Honorable Mention – Professional - Renovation – UM Junior
2015 China CIDF 10th China International Architectural Decoration and Design Art Fair – 2014-2015 Annual The Top 10 Most Innovative Design Companies (Commercial Space) Winner
2015 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – Floating of Fantasy Oasis
2015 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Yoshinoya Fast Food Restaurant
2015 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UM Junior Top Kid’s Wear Multi-Brand Store
2015 Italy A' Design Award Silver Winner – Interior Space and Exhibition Design – Yoshinoya Fast Food Restaurant
2015 Italy A' Design Award Silver Winner – Interior Space and Exhibition Design – Floating of Fantasy Oasis
2015 Italy A' Design Award Bronze Winner – Interior Space and Exhibition Design – Rice Home
2014 Taiwan My Home Magazine Nomination - The Top 50 Chinese Designer
2014 United States 8th IDA Interior Design Honorable Mention – Professional - Residential – Floating of Fantasy Oasis
2013 United States Interior Design Magazine Best of Year Awards Honoree – Retail – UMix Top Underwear Multi-brand Store
2013 United States Interior Design Magazine Best of Year Awards Honoree – Retail – UM Collezioni Female Top Fashion Multi-brand Store
2013 Hong Kong 21th Asia Pacific Interior Design Awards Gold Winner – Shopping Space –- UMix Top Underwear Multi-brand Store
2013 Hong Kong 21th Asia Pacific Interior Design Awards Excellence Winner – Shopping Space –- UM Collezioni Female Top Fashion Multi-brand Store
2013 Japan Asia Awards Young Creator EX Top 100 Honorable Mentions – UM Top Fashion Men’s Underwear Brand Shop
2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Rice Home
2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UM Men's Underwear Store
2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UMix Top Underwear Multi-brand Store
2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Yoshinoya Fast Food Restaurant
2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – Aristocrat Suite Room of Empire Hotel
2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – UM Collezioni Female Top Fashion Multi-brand Store
2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – UM Salon
2013 United Kingdom FX International Interior Design Awards Finalist Top 8 – Bar or Restaurant - Yoshinoya
2013 United Kingdom Designetal The International Design & Architecture Awards Shortlist - Residential Property Asia Oceania – Fashionable Apartment
2013 United Kingdom WIN World Architecture News Awards Longlist – Hotel of the Year – Aristocrat VIP Suite Room of Empire Hotel
2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – UM Men's Underwear Store
2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Yoshinoya Fast Food Restaurant
2012 Italy A' Design Aw3ard Golden Winner – Interior Space and Exhibition Design – Fashionable Apartment
2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Aristocrat of Empire Hotel Vip Suite Room
2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Studio Working Place
2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UMix Top Underwear Store
2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UM Collezioni Female Top Fashion Multi-Brand Store
2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UM Salon Beauty Hair Salon
2012 United States 6th IDA Interior Design Silver Winner – Professional – Others – Aristocrat VIP Suite Room of Empire Hotel
2012 United States 6th IDA Interior Design Silver Winner – Professional - Renovation – Yoshinoya
2012 United States 6th IDA Interior Design Silver Winner – Professional - Residential – Fashionable Apartment
2012 Hong Kong The Ring IC@WARD Silver Winner – Commercial – UM Collezion of Female Top Fashion Multi-brand Store
2012 Hong Kong The Ring IC@WARD Honorable Mention – Residential – Fashionable Apartment
2012 Taiwan TID Award Winner – Commercial Space – UMix of Top Underwear Multi-brand Store
2012 Taiwan TID Award Winner – Commercial Space – UM Collezioni of Female Top Fashion Multi-Brand Store
2012 Taiwan TID Award Shortlist – Single Level Residential Space – Fashionable Apartment
PRESS APPEARANCES:
2024, “NOC”, Design Scene, Mar, Online
2017, “K11 Natural”, Retail Design World, Jun, Online, United Kingdom
2017, “K11 Natural” & “K11 Molecular Marché, Designer & Designing, Jun (No. 85), Magazine, China
2017, “K11 Natural”, Retail Design Blog, Jun, Online, Hungary
2017, “K11 Natural”, Interior Magazine, Jun (No. 285), Taiwan.
2017, “K11 Natural”, Gigantic Forehead, May, Online
2017, “K11 Molecular Marché, Gigantic Forehead, Dec, Online
2016, “K11 Molecular Marché”, Retail Design Blog, Oct, Online, Hungary
2016, “UM Junior”, Bob, Sep (no.146), Magazine, Korea
2016, “Yoshinoya Central”, South China Morning Post, Jul, Newspaper, Hong Kong
2016, “Rice Home”, Small Restaurant, Apr, Book, Korea
2015, “Yoshinoya” & “UM Junior”, Retail Design Blog, Sep, Online, Hungary
2015, “Yoshinoya” & “UM Junior”, Archello, Sep, Online, Holland
2015, “Yoshinoya”, “UM” & “UM Salon”, Face of Shop III, Apr, China
2015, “UMix” & “UM Collezioni”, 21st Asia Pacific Interior Design Awards Best 10, Feb, China.
2015, “Floating of Fantasy Oasis”, Interior Magazine, Feb (No. 257), Taiwan.
2015, “Floating of Fantasy Oasis”, 51 Arch, Feb, Online
2015, “Yoshinoya”, Delicious + Fashion Dining – Inside and Outside Design, Feb, Book, PRC
2015, “Floating of the Fantasy Oasis”, “Yoshinoya”, “UM”, “UM Salon”, “Empire Hotel”, Arthitectural, Jan, Online.
2015, “Fashionable Apartment” & “Rice Home”, Collection of the 21st Asia Pacific Interior Design Awards, Jan, Book, PRC
2014, “Floating of the Fantasy Oasis”, “Rice Home”, “UMix”, “UM Collezioni”, “UM” & “Fashionable Apartment”, IW – Celebrity of IW, Dec, Magazine, Taiwan.
2014, “Fashionable Apartment”, Emotional Life, Nov, Book, PRC
2014, “Empire Hotel”, “UM” & “Yoshinoya”, Archello, Oct. Online, Holland.
2014, “Rice Home”, Night Fever 4, Sep, Book, Holland.
2014, “UM Salon”, My Home, Jun (no. 160), Magazine, Taiwan
2014, “UM Collezioni”, Stylish Store II, Jun, Book, PRC
2014, “UM Salon”, Interior Magazine, May, Taiwan.
2014, “UMix, UM Collezioni & UM”, My Home – The Top 50 Chinese Designers, Apr (no. 158), Taiwan
2014, “Rice Home”, “Yoshinoya”, “UM Salon” & “UMix”, Architizer, Mar, United States Online.
2014, “UM”, “UM Collezioni” & “UMix”, Powershop 4, Feb, Holland
2014, “Fashionable Apartment”, Interior Magazine, Feb (No. 245), Taiwan.
2014, “Rice Home” Restaurant and Bar Design Feb, Online, United Kingdom
2014, “Chengdu IFC Cinema”, Retail Design Blog, Jan, Online, Hungary
2013, “Rice Home”, Interior Design, Nov, Online, PRC
2013, “Rice Home”, House Trends, Oct Nov Dec (No. 50), Magazine, Portugal
2013, “Rice Home”, CATÁLOGODISEÑO, Nov, Online, Chile
2013, “UMix” & “Yoshinoya”, SPA-DE, Nov (Vol.20), Magazine, Japan
2013, “Time Square Cinmea” Conceptual Proposal, Arthitectural, Nov, Online
2013, “Rice Home”, Interior, Nov (no. 242), Magazine, Taiwan
2013, “Rice Home”, Interior Design, Nov, Magazine, PRC
2013, “C-inema” Conceptual Proposal, Arthitectural, Oct, Online
2013, “Fashionable Apartment” Archi Scene, Oct, Online
2013, “Rice Home”, Designboom, Oct, Online
2013, “UM Collezioni” & “UMix”, Sites Archi, Sep (No. 231), France
2013, “Rice Home”, Design42Day, Sep, Online
2013, “Rice Home”, Frame, Aug, Online, Holland
2013, “Rice Home”, bob, Aug (no.109), Magazine, Korea
2013, “Yoshinoya”, Interior, Aug (no.239), Magazine, Taiwan
2013, “Empire Hotel”, “UM” & “Yoshinoya”, Colour Complex, Aug, Book, PRC
2013, “Rice Home”, “KNSTRCT”, Jul, Online, United States
2013, "Rice Home", Arthitectural, Jul, Online
2012, “Rice Home", PlusMOOD, Jul, Online
2013. “UMix”, Interior Design, Jul, Magazine, PRC
2013, “UMix”, Design Milk, Jun, Online
2013, “UMix”, Hinge, Jun (No. 213), Magazine, Hong Kong
2013, “Rice Home”, Retail Design Blog, Jun, Online, Hungary
2013, “Studio”, Interior, Jun (No. 237), Magazine, Taiwan
2013, “Yoshinoya”, KNSTRCT, May, Online, United States
2013, “Empire Hotel” & “Yoshinoya”, World Interiors News, May, Online, United Kingdom
2013, “AS Philosophy”, Design-amid, May, Online, Italy
2013, "UM Collezioni", Arthitectural, May, Online
2013, “UMix” ATR, Apr, Online, United Kingdom
2013, “UMix”, Interior Design, Apr, Magazine, United States
2013, “UMix” & “UM”, Enjoy Brand, Apr, Book, PRC
2013, “Yoshinoya”, Interior Design, Mar, Magazine, United States
2013, "AS DESIGN", bob, Mar (no.104), Magazine, Korea
2013, "UMix", Arthitectural, Feb, Online
2013, "UMix ", Retail Design Blog, Feb, Online, Hungary
2013, "Studio ", Designboom, Feb, Online
2013, "Fashionable Apartment", Arthitectural, Jan, Online
2013, “Fashionable Apartment" & “UMix”, PlusMOOD, Jan, Online
2013, "UM Collezioni ", Retail Design Blog, Jan, Online, Hungary
2012, "UM", Alshop Magazine, Dec, Magazine, Brazil
2012, “Empire Hotel” & "UM", PlusMOOD, Oct, Online
2012, "UM" & “Yoshinoya”, Retail Design Blog, Oct, Hungary
2012, "Empire Hotel" & “Yoshinoya”, Night Fever 3, July, Book, Holland
2012, "Yoshinoya", IW Magazine, Feb (Vol.104), Magazine, Korea
WEB SITE:
www.as-hk.com
PORTFOLIO URL:
www.as-hk.com
REGISTRATION DATE:
2012-09-17 22:38:38
COUNTRY/REGION:
Hong Kong (China)
ACCOUNT TYPE:
Agency
Awards received by AS Design
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Um Salon Beauty Hair Salon Silver A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for World First Holdings |
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Um Collezioni Female Top Fashion Multi-Brand Store Silver A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for World First Holdings |
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Umix Top Underwear Store Silver A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for World First Holdings |
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Aristocrat of Empire Hotel Vip Suite Room Golden A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for Empire Hotels |
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Um Men's Underwear Store Golden A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for World First Holdings |
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Yoshinoya Fast Food Restaurant Golden A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for Yoshinoya Fast Food (hong Kong) Ltd |
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Fashionable Apartment Golden A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for Mr. Chan & Mrs. Chan Apartment |
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Studio Working Place Golden A' Design Award Winner for Interior Space and Exhibition Design Category in 2012 AS Design for As Design Service Limited |
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