UMix Top Underwear Store by AS Design Service Limited

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DESIGN DETAILS
DESIGN NAME:
UMix

PRIMARY FUNCTION:
Top Underwear Store

INSPIRATION:
Compatibility between Men and Women

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When two or more opinions and ideas occur simultaneously without causing contradictions, we call this compatibility phenomenon, coexistence, mutual tolerance and ideology compatibility. UMix is a world famous brand in men and women underwear and casual wear led shop. Designers Four Lau & Sam Sum felt there are many different opinions and philosophies between the sexes today, and hope to use the compatibility phenomenon as a new image to be the core design concept of UMix shops, that men and women are compatible of the modern ideology of mutual tolerance. The use of different size, different angles of polygons to describe their own opinions and the independence idea of both the sexes, and after being compatible, not only having idea of independence, but also it will create a more extended ideological significance and provide a new space for thinking philosophy.

OPERATION / FLOW / INTERACTION:
To create a more extended ideological significance and provide a new space for thinking philosophy

PROJECT DURATION AND LOCATION:
The project finished in November 2012 in Venetian (Phase 5 & 6), Macau

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
MATERIALS: PU painting, powder coating metal, mirror, milky acrylic, tiles and fiber glass

SPECIFICATIONS / TECHNICAL PROPERTIES:
DIMENSIONS : 1533 SQ FT

TAGS:
UMix , Top underwear multi- brand store , Macau, AS design service ltd, Four Lau , Sam Sum, Hong Kong

RESEARCH ABSTRACT:
Sourcing more about the metal A-A system of the wall display unit. The display walls unit shelves and racks design idea from the adjustable and variability for display combination.

CHALLENGE:
The use of different size and different angles of polygons are more difficult for production, components and transportation. And we try to hide the entire metal A-A system of the wall display unit in this project.

ADDED DATE:
2013-01-11 19:47:31

TEAM MEMBERS (1) :
Four Lau (Creative Director), Sam Sum (Art Director), Vincent Leung (Interior Designer)

IMAGE CREDITS:
AS Design Service Limited , 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
WORLD FIRST HOLDINGS

PROFILE:
With the rapid growth and development of Macau, we are set to operate Adolfo Dominguez, Mulbery, UM, UMix, UM Collezioni, UM Salon in addition to ck Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, Trussardi Jeans. As of 2011, we are operating approximately 120 stores in Guangdoug, Guangxi, Hunan, Hubei, Shanghai, Beijing and Macau in China, with over 1000 employees and covering a total floor area of over 200,000 square feet. Our largest store has an area 30,000 square feet. Throughout the past 20 years, we have shown our ability to overcome global difficulties, having weathered the financial crisis in 1997, the SARS epidemic in 2003 and the financial tsunami between 2008 and 2009, and come out of them even stronger and bigger.

NOMINATION DETAILS

Umix Top Underwear Store by as Design Service Limited is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Umix Top Underwear Store by as Design Service Limited is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.



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