Viewing Korean History Brand Identity by Jaehun Kim

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DESIGN DETAILS
DESIGN NAME:
Viewing Korean History

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.

OPERATION / FLOW / INTERACTION:
The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.

PROJECT DURATION AND LOCATION:
This project was started March 2019 and finished August 2019 in Seoul, Korea.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g

TAGS:
History textbook, student, Book cover, textbook

RESEARCH ABSTRACT:
As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.

CHALLENGE:
Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.

ADDED DATE:
2020-02-20 02:52:08

TEAM MEMBERS (5) :
Art Director : kyoungmi Yoo, Designer : seyeon Jeong, Designer : yoonjeong Kang , Designer : kyounghee Kim and Designer : jisoo Kim

IMAGE CREDITS:
VISANG

Visit the following page to learn more: https://bit.ly/2V1VaXg
CLIENT/STUDIO/BRAND DETAILS
NAME:
Visang

PROFILE:
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only. Publishing the national textbooks for elementary schools starting 2016 using top editorial manpower and the latest printing facility, it has been receiving recognition for its capabilities regarding textbooks, its development of the teaching materials, the editing, and its publications despite its short history.

NOMINATION DETAILS

Viewing Korean History Brand Identity by Jaehun Kim is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Viewing Korean History Brand Identity by Jaehun Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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