Miltos Branding by Yuta Takahashi

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DESIGN DETAILS
DESIGN NAME:
Miltos

PRIMARY FUNCTION:
Branding

INSPIRATION:
There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.

OPERATION / FLOW / INTERACTION:
The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.

PROJECT DURATION AND LOCATION:
This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch Chocolate package: Width 4 x Depth 0.5 x Height 4inch Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch

TAGS:
Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan

RESEARCH ABSTRACT:
They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.

CHALLENGE:
Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.

ADDED DATE:
2020-02-18 07:17:04

TEAM MEMBERS (4) :
Art Director: Yuta Takahashi, Designer: Yuta Takahashi, Photographer: Yuta Takahashi and Programmer: Takashi Sasahara

IMAGE CREDITS:
Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020

PATENTS/COPYRIGHTS:
Copyrights belong to Yuta Takahashi, 2020

Visit the following page to learn more: http://miltos.jp
CLIENT/STUDIO/BRAND DETAILS
NAME:
Miltos

PROFILE:
Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar.Kenji Takahashi, the Chief Chocolatier himself visits cacao producing countries around the world to control the quality of the cacao beans from cacao cultivation to harvesting, fermenting, and drying. Similar to how Japanese people "boil" rice to bring out the sweetness, cacao beans are roasted similar to "boiling" by the original steam roasting method to maximize the cacao flavor.3 days after roasting and completing the chocolate it is sold in stores to avoid oxidation, which is one of the biggest factors that can affect the chocolate's flavor. Received two crowns at the International Chocolate Awards (ICA) 2018, the world's highest chocolate fair. We send fresh chocolate to the world from the mountains in Ehime, Japan.

NOMINATION DETAILS

Miltos Branding by Yuta Takahashi is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yuta Takahashi is also kept secret. This information will also be available later.
AWARD DETAILS

Miltos Branding by Yuta Takahashi is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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