Hak Hi Kong Yong An Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang

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DESIGN DETAILS
DESIGN NAME:
Hak Hi Kong

PRIMARY FUNCTION:
Yong An Harbor Rebranding

INSPIRATION:
Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation. The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The proposal use three concepts to rebuild the CI system for Yong An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.

TAGS:
Yong An Fishing Port rebranding and early recreation resource planning

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-02-17 14:38:57

TEAM MEMBERS (1) :
Chia Lin,Wang

IMAGE CREDITS:
Shih Pei, Huang and Chia Lin, Wang, 2019.

Visit the following page to learn more: https://www.behance.net/bunny01032ee43
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CLIENT/STUDIO/BRAND DETAILS
NAME:
National Yunlin University of Science and Technology

PROFILE:
National Yunlin University of Science and Technology (YunTech) was founded in 1991. Yuntech is constituted of 5 colleges, namely College of Engineering, College of Management, College of Design, College of Humanities and Applied Science, and College of Future. Through joint effort, the School currently offers 22 Departments, 26 Master Programs, and 13 Doctoral Programs. Nearly 10,000 students have chosen to pursue their education here. More than half of our teachers and instructors have acquired Doctoral qualifications from prestigious universities in Europe, United States, and Japan.At YunTech, over 91% of the teaching staff has hands-on experience, and more than 80% engage in industry-university cooperation. Consequently, YunTech takes the lead in the achievements of the industry-and-university cooperation in Taiwan. According to the 2019 University Impact Rankings announced by Times Higher Education, the ranking of its total score fell between No. 101 and No. 200 worldwide.

NOMINATION DETAILS

Hak Hi Kong Yong An Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Hak Hi Kong Yong An Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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