Lu One Signage System Design by Zesion Design

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DESIGN DETAILS
DESIGN NAME:
Lu One

PRIMARY FUNCTION:
Signage System Design

INSPIRATION:
The name of the project refers the ancient poem a pot of wine between flowers,half of the flower field in front of the Lu, "Lu" stands for Luzhou, and is the another name of Hefei, Anhui. "Lu One" is a meaning of leading human settlements in Anhui. The design abandons the decoration details, and presents a low profile and luxurious beauty through the change of the shape and the texture of the material itself, together with the appropriate light and shadow embellishment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a signage system designed for the "Lu One" high-end villa residence. The villa is located in Luzhou (Anhui, China) and is known as "a villa in the forest". The Wayfinding Signage combines map and pointing functions to reduce the number of landing signs. The overall color and material are unified and integrated into the architectural landscape. The font design of the building number and the door number uses the design style of the "Lu One"logo, enhancing the overall consistency.

OPERATION / FLOW / INTERACTION:
1. A unified design language is used for the font design of the entire set of sign systems, and the simple lines echo the modern design style of the building itself.2. The wayfinding signage on the road are on the landscape grille. The shape of the Logo follows the landscape grille, and combined with the landscape wall to form a 180-degree visible form sign.3. The wayfinding signage combine the map function and the pointing function to reduce the number of landing signs and save materials.

PROJECT DURATION AND LOCATION:
The project was commissioned in Shanghai in July 2019. After understanding the entire forest park project, it was completed and installed in Hefei in October 2019.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Wayfinding Signage use translucent brown ECO resin plates + metal plates. The transparent plate reflects the surrounding scenery during the day, achieving the effect of invisibility. The content of the sign information is made of metal, which is clearly visible. The semi-transparent resin plate will map LED lights at night, making the signboard very eye-catching at night.Unit entrance sign: Inlaid in the stone of the view wall. The signboard will not appear too deliberately and integrate with the landscape.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The corner wall signage :3256(w)*1160(h)*400(d),Metal; Vehicle signage:460(w)*2000(h)*135(d), Translucent ECO resin plates+Metal; The wayfinding signage:400(w)*1900(h)*100(d),Transluc ent ECO resin plates+Metal; Building No Sign :800(w)*500(h)*60(d),Translucent ECO resin plates+Metal; Unit No. design Sign:175(w)*400(h)*30(d) ,Metal.

TAGS:
Signage, Way finding, VI, Logo, graphics

RESEARCH ABSTRACT:
According to the survey, customers aged 30-40 and 50 above are the main customers of our residence. These two categories of people have the same tags: uniqueness, tagging, face, ritual sense, unique aesthetics, security, and privacy. They have common needs: they pay attention to the internal environment of the community, prefer a large area of the yard, value the greening level of the community, require high-end tree species, and have high requirements for the shape and quality of landmarks.

CHALLENGE:
1.Production of glass brick for main entrance The glass brick of 240×50 and 120×50 modules are used to make the main entrance sign, In order to prevent the logo from being deformed, a total of more than 10 combinations were typeset and calculated. 2. Selection of translucent environmentally friendly resin In order to uniformly illuminate a box of about 1 square, we used 4 1W LED light sources, and conducted many experiments using the characteristics of translucent resin plate material.

ADDED DATE:
2020-02-17 03:41:33

TEAM MEMBERS (2) :
Lisa Zhou and Jian Chan

IMAGE CREDITS:
Zesion Design, 2019.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Zesion Design

PROFILE:
Zesion Design that attaches importance to user experience, always promotes the sustainable development of visual communication and the core value of “innovation, creativity, sharing.” We build the brand with sharp insight, keen instinct, and professional knowledge and create common and effective brand awareness. Over the past five years, we firmly believe that “good design depicts good ideas”. We consider brand equity the dominant factor of a company’s performance. As the company grows, the development of a company’s insight, strategy, and creativity will influence its consumers. We believe that the design should help fulfill the function of the product and ultimately realize the management philosophy. Interdisciplinary strategy, along with incredible ideas, makes not only satisfying products but also a young design team that is passionate and optimistic towards the future.

NOMINATION DETAILS

Lu One Signage System Design by Zesion Design is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Lu One Signage System Design by Zesion Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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