Be Fly Utopia Sales Center by Longer Design

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DESIGN DETAILS
DESIGN NAME:
Be Fly Utopia

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.

OPERATION / FLOW / INTERACTION:
In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.

TAGS:
Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia

RESEARCH ABSTRACT:
Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.

CHALLENGE:
During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.

ADDED DATE:
2020-02-15 12:13:49

TEAM MEMBERS (1) :
Xiaodong Zhang

IMAGE CREDITS:
Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaodong Zhang, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
LONGER DESIGN

PROFILE:
LONGER DESIGN is one of the most creative professional interior design companies in China. Since its establishment, it has been committed to the development and design of real estate and commercial space, and has accumulated rich practical experience. The design of longer design is both stable and forward-looking. With the core concept of "design creates value" and the goal of "providing customers with all-round and high-standard professional design services", LONGER DESIGN has won wide praise from customers and owners over the years by virtue of its serious and responsible attitude towards the project and the spirit of professional persistence.

NOMINATION DETAILS

Be Fly Utopia Sales Center by Longer Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Be Fly Utopia Sales Center by Longer Design is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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