Gan Song Brand Visual by Biwei Zhu

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DESIGN DETAILS
DESIGN NAME:
Gan Song

PRIMARY FUNCTION:
Brand Visual

INSPIRATION:
Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.

OPERATION / FLOW / INTERACTION:
The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.

PROJECT DURATION AND LOCATION:
The project started and finished in 2019 in Changsha City,China

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.

TAGS:
GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator

RESEARCH ABSTRACT:
The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.

CHALLENGE:
The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.

ADDED DATE:
2020-02-14 12:40:59

TEAM MEMBERS (5) :
Design Director:Biwei Zhu, Executive director:Xiang Liu, Illustrator:Xiujuan Tan, Copywriter:Wei Liu and Support company:Han brand.

IMAGE CREDITS:
Wilbur Studio



PATENTS/COPYRIGHTS:
Copyrights belong to Wilbur Studio/Gan Song, 2019.

Visit the following page to learn more: http://www.wilburdesign.cn
CLIENT/STUDIO/BRAND DETAILS
NAME:
Gan Song

PROFILE:
Gansong brand is made for the special product of Mayang rock candy orange in the west of Hunan Province.The design of Gansong brand is based on the cultural characteristics and image of the Miao Nationality in China. It not only realizes the commercial way, but also transmits the great national traditional culture.The meaning of Gan song is to sing the praises of nature and life.

NOMINATION DETAILS

Gan Song Brand Visual by Biwei Zhu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Gan Song Brand Visual by Biwei Zhu is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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