DouChaSai Tea by 7654321 Studio

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DESIGN DETAILS
DESIGN NAME:
DouChaSai

PRIMARY FUNCTION:
Tea

INSPIRATION:
According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.

OPERATION / FLOW / INTERACTION:
Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Special paper, screen spot color printing, bronzing, transfer metal stickers

SPECIFICATIONS / TECHNICAL PROPERTIES:
160*40*245mm

TAGS:
Tea, Tea Competition

RESEARCH ABSTRACT:
Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful. Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

CHALLENGE:
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

ADDED DATE:
2020-02-08 13:01:44

TEAM MEMBERS (2) :
Designer:Bosom and Photography:Hello小方

IMAGE CREDITS:
7654321 Studio, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
7654321 Studio

PROFILE:
7654321 Studio is an independent creative design integrated service studio. Fully understand the brand, find a logical way. Through visual communication. Use different media, convey information. Let brands talk with consumers. As an idea creator and storyteller. Provide design consulting services to all types of customers. Fujian Ximing Tea Tea Industry Co., Ltd. was founded in 2009 by Zhu Zi's descendants, Mr. Zhu Chensong. The company's headquarter is located in Fuzhou, China. It is based on Wuyi rocktea and covers all types of tea. A comprehensive tea company integrating production, sales, brand marketing and tea culture promotion.

NOMINATION DETAILS

Douchasai Tea by 7654321 Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

Douchasai Tea by 7654321 Studio is Winner in Packaging Design Category, 2019 - 2020.



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