Queen Turmeric Brand Design by Green Gold

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DESIGN DETAILS
DESIGN NAME:
Queen Turmeric

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
My inspiration comes from the colors of chess and wine. With the contrast of black,gold and silver on the board, gold is described as a powerful third party and gives a noble queen image. The elements of chess war are brought into the design of the scene in.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.

OPERATION / FLOW / INTERACTION:
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products

PROJECT DURATION AND LOCATION:
2019 June.20 start in Taipei city 2019 August.1 finsh in Taichung city 2019 August.1 display in Twgreengold website

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting

SPECIFICATIONS / TECHNICAL PROPERTIES:
All photos shot on Canon 5D Mark III cameras with 125mm Lenses, I Post-production the photo on photoshop and Lightroom

TAGS:
photo,gold,queen,woman,line

RESEARCH ABSTRACT:
In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis

CHALLENGE:
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression

ADDED DATE:
2020-02-05 09:11:21

TEAM MEMBERS (8) :
Design Director:Che yu Lin, Designer:Zheng Yuan Huang, Photographer:Lemonster Lee , Marketing:Yi hung Yang, Gaffer:Cheng Fu Hong, Stylist:Su you Kuang, Model:Hsu Tzu Han and Makeup&Hair artist:Po Tsang Ho

IMAGE CREDITS:
Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.

PATENTS/COPYRIGHTS:
Copyright ©2020 Green Gold

Visit the following page to learn more: http://reurl.cc/31gq80
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TAIWAN GREEN GOLD HOMELAND CO., LTD.

PROFILE:
Taiwan Green Gold Homeland Co.,Ltd was founded in 2015. At first, we developed dietary supplements for the best-known pharmaceutical brand “Tongrentang,’ and we gradually developed many popular products. Because seeing the rise of social media, we were transformed into an e-commerce company in 2017. We established the brand “Green Gold” to focus on e-commerce sales, and Turmeric, was our first product. We are a very young team which is dedicated to innovation and disruption. Even though it is a traditional dietary supplements market, we are eager to present unique ideas. Regardless of our packaging, visualization and marketing, we are different from traditional logic of dietary supplements. Therefore, we successfully attracted attentions in market. We are eager to utilize advantages of social media, combine business logic of e-commerce and further disrupt the dietary supplements market and create more amazing products. With high standard and quantity, we aim to deliver Asian health consciousness to the international market.

NOMINATION DETAILS

Queen Turmeric Brand Design by Green Gold is a Nominee in Photography and Photo Manipulation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Green Gold is also kept secret. This information will also be available later.
AWARD DETAILS

Queen Turmeric Brand Design by Green Gold is Winner in Photography and Photo Manipulation Design Category, 2019 - 2020.



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